Omnichannel Retail
How to build winning stores in a digital world
(Sprache: Englisch)
SHORTLISTED: Business Book Awards 2020 - Sales and Marketing Category
According to many reports, the physical retail experience is in crisis as more and more consumers shift to internet shopping. Despite this, the majority of global purchases still...
According to many reports, the physical retail experience is in crisis as more and more consumers shift to internet shopping. Despite this, the majority of global purchases still...
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SHORTLISTED: Business Book Awards 2020 - Sales and Marketing CategoryAccording to many reports, the physical retail experience is in crisis as more and more consumers shift to internet shopping. Despite this, the majority of global purchases still happen offline, from 90% of sales in the US through to 92% of sales in the UK and 94% in China. The big change is that today's shopper seeks content and advice online before buying in store. Omnichannel Retail celebrates all the advantages of the physical shopping experience, from its sensory selection through to try-before-you buy, and its potential for providing an instant and profitable retail solution, while explaining the imperative of bringing the power of digital and an omnichannel experience to everyday shopping.
Connecting the digital customer to the physical customer, Omnichannel Retail delivers a wealth of opportunities for the bricks and mortar store, including an enhanced customer journey, effortlessly tailoring specific products to a particular customer, exploiting surge pricing, upselling lucrative products and above all, building real, and profitable, relationships with your best customers. Based on over thirty years in loyalty marketing, Tim Mason diligently addresses the challenges facing retailers, providing tangible and proven solutions to capitalize on the changing retail landscape.
Inhaltsverzeichnis zu „Omnichannel Retail “
Chapter - 00: Introduction; Chapter - 01: The digital imperative; Chapter - 02: Analogue learnings; Chapter - 03: Loyalty is dead; Chapter - 04: Your location in the physical world; Chapter - 05: The digitally augmented store; Chapter - 06: Mobile makeover; Chapter - 07: Data-based retailing; Chapter - 08: Performance marketing; Chapter - 09: The importance of e-commerce; Chapter - 10: New media, new content; Chapter - 11: Lessons learned; Chapter - 12: Index
Autoren-Porträt von Tim Mason, Miya Knights
Tim Mason is CEO of Eagle Eye Solutions Group Plc. He has over 30 years' experience within the grocery and retail industries. Previously, Tim was Deputy CEO at Tesco from January 2010 to December 2012. He held a number of other roles within the Tesco Group between 1982 and 2012 including CMO for Tesco and CEO of Fresh & Easy LLC. Throughout his career at Tesco, he was renowned for being in touch with the customer and instrumental in the creation of some of Tesco's most successful marketing initiatives (Clubcard, Express, Personal Finance and Tesco.com).
Bibliographische Angaben
- Autoren: Tim Mason , Miya Knights
- 2019, 224 Seiten, Maße: 15,6 x 23,3 cm, Taschenbuch, Englisch
- Verlag: Kogan Page
- ISBN-10: 0749484462
- ISBN-13: 9780749484460
- Erscheinungsdatum: 03.04.2019
Sprache:
Englisch
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