Online Marketing
Master the essentials of Online Marketing. Maximize your study time. Measure your progress with chapter tests and a free online exam
(Sprache: Englisch)
More than 150,000 books sold in the 36-Hour series!A crash course on the most active marketing platform today
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More than 150,000 books sold in the 36-Hour series!A crash course on the most active marketing platform today
Klappentext zu „Online Marketing “
A crash course on the most dynamic marketing platform today!Online marketing has evolved far beyond flashy websites and banner ads shouting at customers about your product. It's about using an array of Internet tools to build credibility and visibility, spread your message, and form meaningful customer relationships.
The McGraw-Hill 36-Hour Course: Online Marketing puts you on the fast track to harnessing the power of the Web for your marketing goals. It begins with planning and building a website and then provides in-depth coverage of essential online marketing tools and techniques, such as:
Content marketing and blogging
Social media marketing
Web analytics
Search Engine Optimization (SEO )
E-mail marketing
Online Public Relations
Earn a Certificate of Achievement Through A Free OnlineExamination!
The McGraw-Hill 36 Hour Course: Online Marketing spells it all out in easy-to-understand terms and actionable steps. You're already on your way to Web marketing mastery!
Inhaltsverzeichnis zu „Online Marketing “
Chapter 1. Building a Web Marketing Foundation; Chapter 2. Building a Website; Chapter 3. Content Marketing; Chapter 4. Blogging; Chapter 5. Social Media Marketing; Chapter 6. Web Analytics; Chapter 7. Search Engine Optimization; Chapter 8. Online Advertising and Search Engine Marketing; Chapter 9. Email Marketing; Chapter 10. Online Public Relations (PR); Chapter 11. Mobile Marketing; Chapter 12. Managing Multi-Tasking Web Marketing
Autoren-Porträt von Lorrie Thomas
Lorrie Thomas, M.A., is a marketing strategist, educator, writer, trainer, and speaker. She is the CEO of Web Marketing Therapy (www.webmarketingtherapy.com), a marketing agency that offers strategic advisory services, online marketing training, and marketing management.
Bibliographische Angaben
- Autor: Lorrie Thomas
- 2011, 256 Seiten, mit Abbildungen, Maße: 15,4 x 22,8 cm, Kartoniert (TB), Englisch
- Verlag: McGraw-Hill Professional
- ISBN-10: 0071743863
- ISBN-13: 9780071743860
Sprache:
Englisch
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