Otl Aicher
(Sprache: Englisch)
First monograph on German graphic designer and educator Otl Aicher.
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First monograph on German graphic designer and educator Otl Aicher.
Klappentext zu „Otl Aicher “
German designer and educator, Otl Aicher, was a pioneer of twentieth century graphic design, renowned for creating visual identities for numerous corporations (including Lufthansa, FSB, and ERCO) and his work on symbol systems. Aicher, inspired by his design system for the Munich Olympics in 1972, worked for over twenty years to create a completely visual language and is often referred to as the "father of modern pictograms." Born after World War I and raised during the takeover of the Nazi party in Germany, Aicher often used design as a method of political resistance and tool of social equality. He is known as much for his design philosophies as his completed work. He educated a generation future designers at the Hochschule für Gestaltung (HfG) in Ulm, Germany, the school he helped found in the 1950s and 60s. Late in life, Aicher collaborated repeatedly with British architect Norman Foster on designs for public buildings, integrating his interest in design with public planning. Aicher died in a car crash in 1991.
Inhaltsverzeichnis zu „Otl Aicher “
Introduction: Design as Game with Rules CHAPTER 1 Intellectual and Moral Ground CHAPTER 2 Early Education and Design CHAPTER 3 The Hochschule fur Gestaltung (HfG), Ulm CHAPTER 4 Design and Science for Consumer Goods CHAPTER 5 Visual Systems CHAPTER 6 A Symbiosis of Life and Design CHAPTER 7 Typography Afterword Notes Bibliography Index
Autoren-Porträt von Ian McLaren, Markus Rathgeb
Markus Rathgeb completed his Ph.D. dissertation, 'Otl Aicher: Design as a Method of Action', for the Department of Typography and Graphic Communication at the University of Reading in England and has published several articles on Aicher's work in both English and German. He is currently a professor of design methods and graphic design at the University of Cooperative Education, Ravensburg, Germany, and works as a design consultant.Bibliographische Angaben
- Autoren: Ian McLaren , Markus Rathgeb
- 2006, repr., 240 Seiten, 200 farbige Abbildungen, 75 Schwarz-Weiß-Abbildungen, Maße: 26,1 x 30,1 cm, Gebunden, Englisch
- Herausgegeben:Donaldson, Jesse;Mitarbeit:HDR Visual Communication
- Verlag: Phaidon
- ISBN-10: 0714843962
- ISBN-13: 9780714843964
Sprache:
Englisch
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