Oye Como Va!

Preface 1. Introduction; 2. Historical Perspectives; 3. To Rock or Not; 4. Turning the Tables; 5. New Layerings; 6. Cumbia; 7. Marketing Latin/o American Ethnicity in the Era of Globalization Selected Bibliography

New York University

"Oye Como Va! provides an incisive historical and contemporary overview of all the major popular musical genres defined as 'Latin.' Pacini Hernandez presents an insightful, coherent, eloquent, and engaging analysis of the hybridity of Latino musical practices, carefully documenting the 'transnational' musical interactions between Latinos in the United States and in their countries of origin." Jorge Duany, University of Puerto Rico, Rio Piedras "Hernandez offers a thought-provoking analysis of the history and cultural issues related to Latino popular music in North America and its global dissemination through the music industry." - CHOICE "Deborah Pacini Hernandez provides a strong transnational study of hybridity and identity in Latino popular music in the United States. Pacini Hernandez's book is timely...Oye Como Va! Adds a welcome theoretical glue to the tangled stories of immigrants from Spanish speaking America and their descendants...[The book] is an important addition to the literature on Latin American music in the United States. It shows scholars new methods for tracing transnational musical flows across the Americas and the relations between immigrant groups and the record industry. More important, it provides new insights on the construct of identity in the Americas and its relationship to musical transformation." - American Music "In Oye Como Va!, Deborah Pacini Hernandez provides an invigorating interpretation of the origins and travels of the rich mixture of sounds orienting the Latino music industry throughout the early twentieth century and leading up to the current moment. Her expansive interdisciplinary mapping of the origins and intersecting pathways of Latina/o music artists and their musical productions is both engrossingly comparative and relational in scope, making it a generative contribution to the fields of American Studies, Comparative Immigration History, Ethnic Studies, Latina/o Studies and Music and Dance Studies. Her meticulous