Pick Me

Foreword: Rick Boyko.
Preface.
Acknowledgments.
Introduction: The View from Down Here: Ignacio Oreamuno.
PART I: BREAKING INTO ADVERTISING.
1. Was I really Put on This Earth to Do Ads?
2. School Daze.
3. What's a Good Ad, Anyway?
4. Portfolio Preparation: Like Giving Birth, Only More Painful.
5. Getting a Job in This Lifetime: It Can be Done.
6. Internships: Purgatory, Rip-Off, or Free Education?
7. What Place Is Right For Me?
PART II: YOU'RE THEÂ CHOSEN ONE. NOW WHAT?
8. Money-Not That You Care About that.
9. Fear and Self-Loathing: Snap Out of It.
10. Brainstorming Techniques (You're Going to Need Them).
11. Awards. Yes, They Matter. How the Judges Decide.
12. Boss Problems: Try Not to Kill Him. Or Sleep with Him.
13. Partner Problems: Do You Need Counseling, a Divorce, or a Gun?
14. Copywriting.
15. Art Direction.
16. Account Executives: They're People, Too.
17. Identity Crisis.
18. Am I in the Wrong Place?
19. Ethics in Advertising: Not Necessarily an Oxymoron.
20. CD Life (Be careful what You Wish For).
21. Women: The Vanishing Act.
22. Age(ism): Is 39 the New 65?
23. Staying Sane in an Insane Business.
24. Miscellaneous: The Best Chapter of Any Book.
25. Strangest Questions: Maybe Even better than Miscellaneous.
PART III: BUT WAIT, THERE'S MORE! THE GURUS SHARE YEARS OF COLLECTIVE WISDOM, AND EMBARRASSING PHOTOS.
26. what I Know Now That I Wish I'd Known Then.
27. What I Look for in a Junior.
28. A Century Ago, We Were Juniors, Too.
Appendix: The Inspiration Grab Bag.
Index.

NANCY VONK and JANET KESTIN are co-Chief Creative Officers at Ogilvy & Mather, Toronto. They've won many industry awards, including Cannes Lions, One Show Pencils, and Clios. They've judged these shows, CA, and many others. They are also coauthors of the popular "Ask Jancy" column at ihaveanidea.org, a premier site for advertising students and young creatives.