Principles of Advertising & IMC with Adsim CD-Rom
(Sprache: Englisch)
Explains the principles and practices of advertising and other marketing communication functions. This book presents various ways in which companies communicate with business-savvy customers. It also shows how and why top management demands accountability...
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Explains the principles and practices of advertising and other marketing communication functions. This book presents various ways in which companies communicate with business-savvy customers. It also shows how and why top management demands accountability of how advertising and promotion dollars are spent.
Bibliographische Angaben
- Autor: Tom Duncan
- 2005, 2. A., XXXII, 774 Seiten, Maße: 22 x 27,9 cm, Kartoniert (TB), Englisch
- Verlag: Mcgraw-Hill Publ.Comp.
- ISBN-10: 0071115390
- ISBN-13: 9780071115391
Sprache:
Englisch
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