Production Economics and Marketing Performance of Coffee in Parbat, Nepal

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Chapter 3 RESEARCH METHODOLOGY:
This section includes different methodological framework for research procedure which consists of four main sub-sections. The first section describes the conceptual framework of the study. Second section describes the sampling procedure, sample frame, sample size and survey design. Third section describes data collection procedure and data analysis techniques are described in detail in the fourth section.
3.1 Selection of the study area:
Pakuwa VDC of Parbat District of Nepal was selected for the study. Parbat District is a mid hill district of Western Development Region of Nepal lies between 28000'19''North-28023'59''North latitudes and 83033'40''East- 83049'30''East 'longitudes with total area of 536.86 sq. Km (DADO, 2013). Out of the cultivated land only 11.96% is under year-round irrigation and 4.94% is seasonal irrigation. The average land holding of the district is 0.8 hectare per family. A total area of 59 ha is under coffee farming which is increased by 25.53% and total production of 12tons of coffee out of which Pakuwa VDC comprise 5 tons of production.
The reasons for purposive selection of the VDC are involvement of most of the farmers in coffee plantation from long time, from market modality perspective and the researcher's accessibility.
3.2 Sampling procedure and selection of the respondent:
The size of the sample and amount of variation, usually affect the quantity and quality of information obtained from the survey. Using appropriate sampling methods, both factors can be controlled (Scheaffer, 1979).
3.2.1 Sampling method:
Sampling theory provides an opportunity to minimize cost and to achieve acceptable results (Casley and Kumar, 1988). However, a sampling procedure involves the following steps: defining the population, sample frame, sample size and sample selection procedure.
3.2.2 Defining the population:
The coffee farmers of Pakuwa VDC in Parvat district who have long experience in coffee

The author has completed her Master's Degree in Agriculture Science at Agriculture and Forestry University, Nepal. Since October 2016, she is working as an Tea/Coffee Development Officer at the Tea and Coffee Development Board under the Ministry of Agricultural Development of Nepal. The author has a keen interest in research and development of the entire agriculture sector, including tea and coffee.