Quantifying the User Experience
Practical Statistics for User Research
(Sprache: Englisch)
Quantifying the User Experience: Practical Statistics for User Research, Second Edition, provides practitioners and researchers with the information they need to confidently quantify, qualify, and justify their data. The book presents a practical guide on...
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Quantifying the User Experience: Practical Statistics for User Research, Second Edition, provides practitioners and researchers with the information they need to confidently quantify, qualify, and justify their data. The book presents a practical guide on how to use statistics to solve common quantitative problems that arise in user research. It addresses questions users face every day, including, Is the current product more usable than our competition? Can we be sure at least 70% of users can complete the task on their first attempt? How long will it take users to purchase products on the website? . This book provides a foundation for statistical theories and the best practices needed to apply them. The authors draw on decades of statistical literature from human factors, industrial engineering, and psychology, as well as their own published research, providing both concrete solutions (Excel formulas and links to their own web-calculators), along with an engaging discussion on the statistical reasons why tests work and how to effectively communicate results. Throughout this new edition, users will find updates on standardized usability questionnaires, a new chapter on general linear modeling (correlation, regression, and analysis of variance), with updated examples and case studies throughout.
Inhaltsverzeichnis zu „Quantifying the User Experience “
1. Introduction and How to Use This Book 2. Quantifying User Research 3. How Precise Are Our Estimates? Confidence Intervals4. Did We Meet or Exceed Our Goal? 5. Is There a Statistical Difference between Designs?6. What Sample Sizes Do We Need? Part 1: Summative Studies 7. What Sample Sizes Do We Need? Part 2: Formative Studies 8. Standard Usability Questionnaires 9. Six Enduring Controversies in Measurement and Statistics10. Correlation, Regression, and the Analysis of Variance 11. Wrapping Up
Autoren-Porträt von Jeff Sauro, James R Lewis
Dr. Jeff Sauro is a six-sigma trained statistical analyst and founding principal of MeasuringU, a customer experience research firm based in Denver. For over fifteen years he's been conducting usability and statistical analysis for companies such as Google, eBay, Walmart, Autodesk, Lenovo and Drobox or working for companies such as Oracle, Intuit and General Electric.Jeff has published over twenty peer-reviewed research articles and five books, including Customer Analytics for Dummies. He publishes a weekly article on user experience and measurement online at measuringu.com.
Jeff received his Ph.D in Research Methods and Statistics from the University of Denver, his Masters in Learning, Design and Technology from Stanford University, and B.S. in Information Management & Technology and B.S. in Television, Radio and Film from Syracuse University. He lives with his wife and three children in Denver, CO.
Bibliographische Angaben
- Autoren: Jeff Sauro , James R Lewis
- 2016, 2. Auflage, XXI, 350 Seiten, Maße: 18,4 x 23,1 cm, Kartoniert (TB), Englisch
- Verlag: Morgan Kaufmann
- ISBN-10: 0128023082
- ISBN-13: 9780128023082
- Erscheinungsdatum: 09.08.2016
Sprache:
Englisch
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