Reinventing You
Define Your Brand, Imagine Your Future
(Sprache: Englisch)
Strategy and communication consultant Dorie Clark, building off her popular Harvard Business Review article, provides a step-by-step guide to assessing, building, and reinventing your personal brand successfully.
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Produktdetails
Produktinformationen zu „Reinventing You “
Strategy and communication consultant Dorie Clark, building off her popular Harvard Business Review article, provides a step-by-step guide to assessing, building, and reinventing your personal brand successfully.
Klappentext zu „Reinventing You “
A step-by-step guide to reinventing youAre you where you want to be professionally?
Whether you want to advance faster at your present company, change jobs, or make the jump to a new field entirely, the goal is clear: to build a career that thrives on your unique passions and talents. But to achieve this in today's competitive job market, it's almost certain that at some point you'll need to reinvent yourself professionally. Consider this book your road map for the next phase of your career journey.
In Reinventing You, branding expert Dorie Clark provides a step-by-step guide to help you assess your unique strengths, develop a compelling personal brand, and ensure that others recognize the powerful contribution you can make.
Mixing personal stories with engaging interviews and examples from well-known personalities?Mark Zuckerberg, Al Gore, Tim Ferriss, Seth Godin, and others?Reinventing You shows how to think big about your professional goals, take control of your career, build a reputation that opens doors for you, and finally live the life you want.
Inhaltsverzeichnis zu „Reinventing You “
ENG
Autoren-Porträt von Dorie Clark
Dorie Clark is a marketing strategy consultant and frequent contributor to Harvard Business Review and Forbes . Recognized as a branding expert by the Associated Press, Clark has worked with a diverse range of clients, including Google, the Ford Foundation, Yale University, the Mount Sinai Medical Center, and the National Park Service.A former presidential campaign spokeswoman, Clark is Adjunct Professor of Business Administration at Duke University's Fuqua School of Business. She has taught marketing and communications at Tufts University, Suffolk University, Emerson College, and Smith College Executive Education and has guest lectured at universities including Harvard, Georgetown, and the University of Michigan. She is quoted frequently in the international media, including NPR, the BBC, and U.S. News & World Report . She is also a columnist for Mint , India's second-largest business newspaper.
Bibliographische Angaben
- Autor: Dorie Clark
- 2013, 240 Seiten, Maße: 14,9 x 21,5 cm, Leinen, Englisch
- Verlag: Harvard Business Press
- ISBN-10: 1422144135
- ISBN-13: 9781422144138
- Erscheinungsdatum: 09.04.2012
Sprache:
Englisch
Rezension zu „Reinventing You “
"The book is a lively read, interspersed with stories and interviews with well-known personalities like Al Gore, Seth Godin and Mark Zuckerberg" -- "The Economic Times" "Clark proposes a systematic approach to developing your personal brand." -- The Huffington Post "In an increasingly non-linear world, everyone has to reinvent themselves at least once in a major way. Dorie Clark's advice is both brilliant and thorough for those seeking to combine meaning and success today's disrupted world." -- Peter Sims, author of "Little Bets: How Breakthrough Ideas Emerge from Small Discoveries" and co-author of the bestselling "True North: Discover Your Authentic Self" "First time author, Dorie Clark has hit the ball out of the park with her new book, "Reinventing You." So much so, that I couldn't help but send off several e-mails to friends who are a bit lost these days suggesting that they immediately download this book. Actually this book is a great reminder of how we can be anyone we want to be if we are willing to put in the work to make it so." -- Forbes.com "it's a relevant book for anyone interested in personal branding success." -- Personal Branding Blog (personalbrandingblog.com) "a valuable guide for anyone seeking to move up in an organization or for charting an entirely new direction." -- "Fort Worth Star-Telegram" "If you are in the process of reinventing yourself or feel you need to do something to make yourself stand out, this book is a vital guide well worth picking up and following." -- Small Business Trends (smallbiztrends.com) ""Reinventing You" will help you map your path and arrive to a newly-defined you with the skills and image to make your new career a success." -- 800 CEO READ ADVANCE PRAISE for "Reinventing You" Len Schlesinger, President, Babson College; former Vice Chairman and COO, Limited Brands; coauthor, "Just Start: Take Action, Embrace Uncertainty, Create the Future"--"Be fore
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