Reputation Economics
Why Who You Know is Worth More Than What You Have
(Sprache: Englisch)
A new currency based on reputation has been created as the internet has become more social. Companies are not only tracking what an individual is tweeting and what sites they use, but they're using this knowledge to dynamically price their goods based on a...
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Produktinformationen zu „Reputation Economics “
A new currency based on reputation has been created as the internet has become more social. Companies are not only tracking what an individual is tweeting and what sites they use, but they're using this knowledge to dynamically price their goods based on a consumer's reach and reputation online: welcome to the age of Reputation Economics.
In an increasingly Internet-focused world, online reputation, from Twitter followers to shopping habits, has become a new form of currency - and both consumers and companies are cashing in
In an increasingly Internet-focused world, online reputation, from Twitter followers to shopping habits, has become a new form of currency - and both consumers and companies are cashing in
Klappentext zu „Reputation Economics “
In an increasingly Internet-focused world, online reputation has become a new form of currency - and both consumers and companies are cashing inA new currency based on reputation has been created as the internet has become more social. Companies are not only tracking what an individual is tweeting and what sites they use, but they're using this knowledge to offer tailored discounts and offers. Welcome to the age of Reputational Economics, where Avis is currently discounting car rentals based on Twitter followers, where Carnival Cruise Lines are offering free upgrades based on a Klout score, and where Amazon and Microsoft are a short way away from dynamically pricing their goods based on a consumer's reach and reputation online.
Inhaltsverzeichnis zu „Reputation Economics “
CHAPTER 1: What is your mother worth?CHAPTER 2: A Short History of MoneyCHAPTER 3: The Fractalization of CurrencyCHAPTER 4: Rise of the IndividualCHAPTER 5: The Panopticon and the Runaway Culture EcologyCHAPTER 6: Flies and OintmentsCHAPTER 7: The Abundance EconomyCHAPTER 8: Code is CultureCHAPTER 9: Emerging Models... and MarketsCHAPTER 10: Triumph of the Commons - Maybe
Autoren-Porträt von Joshua Klein
Joshua Klein
Bibliographische Angaben
- Autor: Joshua Klein
- 2013, 258 Seiten, Maße: 15,7 x 23,5 cm, Gebunden, Englisch
- Verlag: Macmillan Education
- ISBN-10: 1137278625
- ISBN-13: 9781137278623
- Erscheinungsdatum: 05.11.2013
Sprache:
Englisch
Rezension zu „Reputation Economics “
""Reputation Economics" peels back the onion to reveal the dystopia of modern commerce and the trends, tools, and technologies that allow individuals to take more control of their futures and render business as usual obsolete. I recommend this fascinating and instructive book to both the captains of industry and the folks who'd like to see them sink." --Matt Stinchcomb, VP, Values & Impact, Etsy"Josh Klein understands what is about to replace money. The extent to which you understand it, too, will likely determine whether you thrive in the landscape before us." --Douglas Rushkoff, author of "Life Inc" and "Present Shock""The global economy is in upheaval, and Klein details the technologies behind much of this change and the growing emphasis on relationships. He does all this with fresh and cogent insight." --Don Tapscott, bestselling author of 14 books, including "Radical Openness"
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