Seeing What Others Don't

'A living example of how useful applied psychology can be when it is done well' Daniel Kahneman, author of Thinking, Fast and Slow

'One of the most influential psychologists today' Wired

Insight is everything. At its most profound, it can change the world. At its simplest, it can solve everyday problems. It can be used to build businesses, solve crimes, progress science and make many aspects of our lives quicker, easier, bigger or better.

Yet remarkably we often unwittingly build barriers to seeing what is in front of us. Both as individuals and organisations we can hold on to flawed beliefs and conform to established processes that can interfere with our perceptions. Having clear insight can transform the way in which we understand things, the decisions we make and the actions we take.

In this groundbreaking study, renowned cognitive psychologist Gary Klein uses an eclectic miscellany of real-life stories to bring to life the process of insight. He demonstrates the five key strategies for spotting connections and contractions to ensure you too can see what others don't.

'Moves our understanding of insight forward by significantly adapting the story we have about it' Julian Baggini Financial Times

'A brilliant discourse on a fascinating subject' Management Today

'Sheds light on those sudden realisations that can change the world' Independent




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Gary Klein, PhD, is a research psychologist famous for his part in founding the field of naturalistic decision making, and is Senior Scientist at MacroCognition LLC. He was one of the leaders of a team that redesigned the White House Situation Room.