Simon, B: Everything but the Coffee
(Sprache: Englisch)
Everything but the Coffee casts a fresh eye on the world's most famous coffee company and looks beyond baristas, movie cameos, and Paul McCartney CDs to understand what Starbucks can tell us about America. Bryant Simon spent five years visiting hundreds of...
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Klappentext zu „Simon, B: Everything but the Coffee “
Everything but the Coffee casts a fresh eye on the world's most famous coffee company and looks beyond baristas, movie cameos, and Paul McCartney CDs to understand what Starbucks can tell us about America. Bryant Simon spent five years visiting hundreds of Starbucks around the world to ask, why did Starbucks take hold so quickly with consumers? What did it seem to provide over and above a decent cup of coffee? Why at the moment of Starbucks' profit-generating peak did the company lose its way, leaving observers baffled about how it might regain its customers and its cultural significance? Everything but the Coffee is the first book about Starbucks that probes the company's psychological, emotional, political, and sociological power to discover how Starbucks' explosive success and rapid deflation exemplify American culture at this historical moment. Most importantly, it shows that Starbucks speaks to a deeply felt American need for predictability and class standing, community and authenticity, revealing that Starbucks' appeal lies not in the product it sells but in the easily consumed identity it offers.
Inhaltsverzeichnis zu „Simon, B: Everything but the Coffee “
Acknowledgments ix Introducing the Starbucks Moment 1 1. Real Coffee 21 2. Predictability the Individual Way 58 3. It Looks like a Third Place 82 4. Self-Gifting and Retail Therapy 122 5. Hear Music for Everyday Discoverers 149 6. Not-So-Green Cups 173 7. Sleeping Soundly in the Age of Globalization 201 Afterword 239 A Note on the Research 247 Notes 253 Selected Bibliography 279 Index 289
Autoren-Porträt von Bryant Simon
Bryant Simon is Professor of History and the Director of American Studies at Temple University and the author, most recently, of Boardwalk Dreams: Atlantic City and the Fate of Urban America.
Bibliographische Angaben
- Autor: Bryant Simon
- 2009, 318 Seiten, Maße: 16,2 x 23,7 cm, Gebunden, Englisch
- Verlag: University of California
- ISBN-10: 0520261062
- ISBN-13: 9780520261068
Sprache:
Englisch
Rezension zu „Simon, B: Everything but the Coffee “
"Those who frequent Starbucks will enjoy Simon's range of topics, from business matters to the music played to the (very American) concept of 'self-gifting.'"--Publishers Weekly "Simon's book is a fascinating, sometimes dispiriting look at how Starbucks is emblematic of some deeper socioeconomic phenomena at work in this country over the past decade and a half."--Boston Phoenix "A thoughtful, in-depth study."--World Wide Work
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