Social Media Industries
(Sprache: Englisch)
This volume provides a timely and innovative look at the business aspects of social media. Examining social media in both descriptive and analytical ways, the chapters included herein present an overview of the social media industries, considering the...
Leider schon ausverkauft
versandkostenfrei
Buch
32.00 €
16 DeutschlandCard Punkte
sammeln
- Lastschrift, Kreditkarte, Paypal, Rechnung
- Kostenlose Rücksendung
Produktdetails
Produktinformationen zu „Social Media Industries “
Klappentext zu „Social Media Industries “
This volume provides a timely and innovative look at the business aspects of social media. Examining social media in both descriptive and analytical ways, the chapters included herein present an overview of the social media industries, considering the history, development, and theoretical orientations used to understand social media. It is intended for scholars, researchers, and students in media and communication, as well as media practitioners.
Inhaltsverzeichnis zu „Social Media Industries “
Foreword: Jacqueline Vickery Preface: Alan B. Albarran 1: The Social Media Industries: Introduction and Overview Alan B. Albarran 2: A History of the Social Media Industries David H. Goff 3: The Paradoxes of Social Media: A Review of Theoretical Issues Francisco J. Perez-Latre 4: Business Models of Most-Visited U.S. Social Networking Sites Jiyoung Cha Social Media Marketing Paige Miller Social Media Content Daniel Schackman 7: Social Media and the Value of Truth: Navigating the Web of Morality Berrin Beasley 8: Traditional News Media's Use of Social Media Tracy Collins Standley 9: Privacy and Social Media Laurie Thomas Lee 10: Uses and Gratifications of Facebook Members 35 Years and Older Aimee Valentine 11: Social Media and Young Latinos Alan B. Albarran 12: Bridging the Great Divide: African American and Asian American Use of Social Media Maria Williams-Hawkins 13: The Social Media Industries: Summary and Future Directions Alan B. Albarran
Autoren-Porträt
Alan B. Albarran is Professor and Chair of the Department of Radio, Television and Film at the University of North Texas. His teaching and research interests revolve around the management and economics of the communication industries. The Social Media Industries is the fifteenth book he has written/edited during his career.
Bibliographische Angaben
- XX, 250 Seiten, mit Schwarz-Weiß-Abbildungen, Maße: 15,4 x 22,6 cm, Taschenbuch, Englisch
- Herausgegeben: Alan B. Albarran
- Verlag: Taylor & Francis Ltd.
- ISBN-10: 0415523192
- ISBN-13: 9780415523196
- Erscheinungsdatum: 01.03.2013
Sprache:
Englisch
Kommentar zu "Social Media Industries"
0 Gebrauchte Artikel zu „Social Media Industries“
| Zustand | Preis | Porto | Zahlung | Verkäufer | Rating |
|---|
Schreiben Sie einen Kommentar zu "Social Media Industries".
Kommentar verfassen