Social Media Marketing
A Strategic Approach, International Edition
(Sprache: Englisch)
SOCIAL MEDIA MARKETING: A STRATEGIC APPROACH, International Edition promises to be the seminal textbook in the field with its distinctive conceptual foundation and practical approach to developing successful social media marketing plans. A proven eight-step...
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SOCIAL MEDIA MARKETING: A STRATEGIC APPROACH, International Edition promises to be the seminal textbook in the field with its distinctive conceptual foundation and practical approach to developing successful social media marketing plans. A proven eight-step social media planning model provides students with a cumulative learning experience, showing them how to construct social media strategies that achieve desired marketing goals.
Inhaltsverzeichnis zu „Social Media Marketing “
1. Why Social Media?2. Goals and Strategies.
3. Identifying Target Audiences.
4. Rules of Engagement for Social Media.
5. Publishing Blogs.
6. Publishing Podcasts & Webinars.
7. Publishing Articles, White Papers and E-Books.
8. Sharing Videos.
9. Sharing Photos and Images.
10. Social Networks.
11. Microblogging.
12. Discussion Boards, Social News Sites, and Q&A Sites.
13. Mobile Computing & Location Marketing.14. Social Media Monitoring Tools.
15. Social Media Marketing Plan.
Appendix: Sample Social Media Marketing Plan.
Bibliographische Angaben
- Autoren: Melissa Barker , Donald I. Barker , Krista Neher , Nicholas Bormann
- 2012, 400 Seiten, Maße: 27,6 cm, Kartoniert (TB), Englisch
- By Barker, Melissa; Barker, Donald I.; Bormann, Nicholas et al.
- Verlag: South Western College
- ISBN-10: 1133589278
- ISBN-13: 9781133589273
Sprache:
Englisch
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