Social Media: The Good, the Bad, and the Ugly
15th IFIP WG 6.11 Conference on e-Business, e-Services, and e-Society, I3E 2016, Swansea, UK, September 13-15, 2016, Proceedings
(Sprache: Englisch)
This book constitutes the refereed conference proceedings of the 15th IFIP WG 6.11 Conference on e-Business, e-Services and e-Society, I3E 2016, held in Swansea, UK, in September 2016
The 47 full and 17 short papers presented were carefully...
The 47 full and 17 short papers presented were carefully...
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Klappentext zu „Social Media: The Good, the Bad, and the Ugly “
This book constitutes the refereed conference proceedings of the 15th IFIP WG 6.11 Conference on e-Business, e-Services and e-Society, I3E 2016, held in Swansea, UK, in September 2016The 47 full and 17 short papers presented were carefully reviewed and selected from 90 submissions. They are organized in the following topical sections: social media strategy and digital business; digital marketing and customer relationship management; adoption and diffusion; information sharing on social media; impression, trust, and risk management; data acquisition, management and analytics; e-government and civic engagement; e-society and online communities.
Inhaltsverzeichnis zu „Social Media: The Good, the Bad, and the Ugly “
Social Media Strategy and Digital Business.- Digital Marketing and Customer Relationship Management.- Adoption and Diffusion.- Information Sharing on Social Media.- Impression, Trust, and Risk Management.- Data Acquisition, Management and Analytics.- e-Government and Civic Engagement.- e-Society and Online Communities.
Bibliographische Angaben
- 2016, 1st ed. 2016, XXIV, 730 Seiten, Maße: 15,5 x 23,5 cm, Kartoniert (TB), Englisch
- Herausgegeben: Yogesh K. Dwivedi, Matti Mäntymäki, Mayasandra-Nagaraja Ravishankar, Marijn Janssen, Marc Clement, Emma L. Slade, Nripendra P. Rana, Salah Al-Sharhan, Antonis C. Simintiras
- Verlag: Springer, Berlin
- ISBN-10: 3319452339
- ISBN-13: 9783319452333
- Erscheinungsdatum: 23.08.2016
Sprache:
Englisch
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