The Arab World Unbound
Tapping into the Power of 350 Million Consumers
(Sprache: Englisch)
An expert's guide to exploring business opportunities in the burgeoning Arab marketplace
This groundbreaking book reveals the myriad opportunities presented by the Arab World's market of 350 million consumers, who collectively wield the...
This groundbreaking book reveals the myriad opportunities presented by the Arab World's market of 350 million consumers, who collectively wield the...
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An expert's guide to exploring business opportunities in the burgeoning Arab marketplaceThis groundbreaking book reveals the myriad opportunities presented by the Arab World's market of 350 million consumers, who collectively wield the ninth-largest economy in the world. Based on the author's firsthand research, including hundreds of market visits and more than 600 interviews at companies doing business throughout the region, this book shows how globally interconnected and vibrant the Arab markets are.
Through a rich blend of data and anecdotal observations, it chronicles how, by respecting the region's culture and religious norms, hundreds of local and multinational companies and entrepreneurs are creating successful businesses in this large and growing marketplace.
* Hundreds of interviews and illustrative examples peel away stereotypes about Arab consumers to reveal diverse, vibrant and entrepreneurial consumer markets
* Explains how multinational companies, such as Coca-Cola, Unilever, and Proctor & Gamble, and leading regional companies are working successfully in the Arab nations
* Shows how Arab entrepreneurs, both men and women, are shaping the regional and global marketplaces
* Vijay Mahajan, author of two previous award-winning books on emerging markets, is one of the world's most-cited researchers in the business and economics sector
As the global marketplace continues to expand, this book offers anyone interested in investing in the Arab world an expert perspective on the boundless business opportunities.
Inhaltsverzeichnis zu „The Arab World Unbound “
Preface: A Consumer Rihla xiIntroduction 1
PART I DISCOVERING THE ARAB WORLD
1 DRINKING RED BULL IN DAHIYEH 9
The Arab Market Is Vibrant and Globally Interconnected Arab Consumers Control More Spending Power Than You Think
The Shadow Economy
Shades of India and China
Opportunities Beyond Crude Oil and Abaya
Household Spending in the Arab World
Beyond Boycotts and Barriers
Chicken Fights: Local Competition in the Arab Market
The Global Emergence of Arab Brands
A Worldwide Hub: The Globally Connected Arab World
The Arab World Is Neither CNN's nor Al Jazeera's
2 THE DIVERSITY OF THE ARAB WORLD 51
No Harm in Haram
Not All the Consumers in Arab Countries Are Arab
The Diversity of Arab Consumers
Segmenting the Arab Consumer Markets
Embracing the Diverse Habits of Arab Consumers
Language Differences
The Market Dominance of Saudi Arabia and the GCC
Saudi Arabia's Influence Within Other Markets
Think Regional, Act Local
3 ISLAM MATTERS: THE IMPACT OF THE FIVE PILLARS OF ISLAM ON CONSUMERS IN THE ARAB WORLD 87
The Difference Between Culture and Religion
Why Shahada Matters
Why Salah Matters
Why Sawm Matters
Why Zakat Matters
Why Hajj and Umrah Matter
Islam in the Everyday
PART II TAPPING INTO THE WELL OF ARAB CONSUMERS
4 THESHABAB: TAPPING INTO THE ARAB YOUTH MARKET 127
The Shabab Demographic Dividend
The Shabab Crave the Best Brands, Wherever They Come From
The Shabab Generation Is Molding the Consumer Market
The Shabab Generation Is Changing the Arab Workforce
The Shabab Are Transforming the Private Sector
The Shabab and Education
The Shabab and Marriage
5 ARABIA TWO: TAPPING INTO THE ARAB MIDDLE CLASS
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157
The Rise of the Middle Class Is Changing Arab Consumer Markets
Identifying the Arab Middle Class
Tapping into Arabia Two
Tapping into Arab Consumer Power at All Levels
Urbanization, Modern Trade, and Arabia Two
Arabia Two and the Balance Between Tradition and Modernity
6 TAPPING INTO THE MARKET OF ARAB WOMEN 185
Arab Women Have Money to Spend
Educated Women Are Reshaping the Arab Market
The Arab Woman as a Consumer
Inside and Outside: The Dual Identities of Arab Women
Tapping into the Arab Beauty Market
The Arab Woman as Wife and Mother
Arab Women as Head of the Household
The Veil Doesn't Hide the Arab Woman's Mind
Arab Women as Business Leaders
Arab Women Are Reshaping the Region on Their Own Terms
7 TAPPING INTO THE ARAB TECHNOLOGY MARKET 229
The Spread of Internet Use Opens Up New Paths to Consumers
The Rise of Social Media
Tapping into Arab E-Commerce
Using Technology to Recapture the Golden Age
On the Go: The Market for Mobile Phones
Building the High-Tech Industry in Jordan
The Technological Arab Spring
8 TAPPING INTO THE ARAB MEDIA AND ENTERTAINMENT MARKET 257
Television Advertising in the Arab World
Arab Cinema and Film
Dancing in the Desert: Music in the Arab World
Art in the Arab World
Books and Bookstores
The Birth of an Arab Superhero
9 TAPPING INTO THE ARAB DIASPORA 299
Linking the Diaspora to the Arab World
Remittances Constitute a Critical Piece of
The Rise of the Middle Class Is Changing Arab Consumer Markets
Identifying the Arab Middle Class
Tapping into Arabia Two
Tapping into Arab Consumer Power at All Levels
Urbanization, Modern Trade, and Arabia Two
Arabia Two and the Balance Between Tradition and Modernity
6 TAPPING INTO THE MARKET OF ARAB WOMEN 185
Arab Women Have Money to Spend
Educated Women Are Reshaping the Arab Market
The Arab Woman as a Consumer
Inside and Outside: The Dual Identities of Arab Women
Tapping into the Arab Beauty Market
The Arab Woman as Wife and Mother
Arab Women as Head of the Household
The Veil Doesn't Hide the Arab Woman's Mind
Arab Women as Business Leaders
Arab Women Are Reshaping the Region on Their Own Terms
7 TAPPING INTO THE ARAB TECHNOLOGY MARKET 229
The Spread of Internet Use Opens Up New Paths to Consumers
The Rise of Social Media
Tapping into Arab E-Commerce
Using Technology to Recapture the Golden Age
On the Go: The Market for Mobile Phones
Building the High-Tech Industry in Jordan
The Technological Arab Spring
8 TAPPING INTO THE ARAB MEDIA AND ENTERTAINMENT MARKET 257
Television Advertising in the Arab World
Arab Cinema and Film
Dancing in the Desert: Music in the Arab World
Art in the Arab World
Books and Bookstores
The Birth of an Arab Superhero
9 TAPPING INTO THE ARAB DIASPORA 299
Linking the Diaspora to the Arab World
Remittances Constitute a Critical Piece of
... weniger
Autoren-Porträt von Vijay Mahajan
Vijay Mahajan holds the John P. Harbin Centennial Chair in Business at McCombs School of Business, University of Texas at Austin. He has consulted with Fortune 500 companies and received several lifetime achievement awards, including the American Marketing Association Charles Coolidge Parlin Award for visionary leadership in scientific marketing and the Distinguished Alumnus Award from the Indian Institute of Technology (Kanpur). Mahajan is the author of eleven books, including Africa Rising and The 86 Percent Solution.
Bibliographische Angaben
- Autor: Vijay Mahajan
- 2012, 1. Auflage, 432 Seiten, Maße: 15,7 x 23,5 cm, Gebunden, Englisch
- Verlag: Wiley & Sons
- ISBN-10: 1118074513
- ISBN-13: 9781118074510
- Erscheinungsdatum: 11.09.2012
Sprache:
Englisch
Rezension zu „The Arab World Unbound “
'Prof Mahajan's excitement about the Arab world is almost palpable...he is a fine writer and he presents factual details, statistics and concepts in a breezy, easy to read manner.' (Financial Times, 2nd August 2012)
Pressezitat
'Prof Mahajan's excitement about the Arab world is almost palpable...he is a fine writer and he presents factual details, statistics and concepts in a breezy, easy to read manner.' (Financial Times, 2nd August 2012)'The Arab world deserves reading for presenting a view of the region that is rarely seen.' (Money Week, October 2012)
'This book offers an expert perspective on the boundless business opportunities in the Arab World.' (Middle East, November 2012)
'...handy entrepreneurial guide...its uniqueness among business guides aimed at a western demographic make it a must-read for those hoping to strike it big in the region' (The National, February 2013)
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