The Art of Community
Building the New Age of Participation
(Sprache: Englisch)
Online communities offer a wide range of opportunities today, whether you're supporting a cause, marketing a product or service, or developing open source software. The Art of Community will help you develop the broad range of talents you need to recruit...
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Produktinformationen zu „The Art of Community “
Online communities offer a wide range of opportunities today, whether you're supporting a cause, marketing a product or service, or developing open source software. The Art of Community will help you develop the broad range of talents you need to recruit members to your community, motivate and manage them, and help them become active participants.
Author Jono Bacon offers a collection of experiences and observations from his decade-long involvement in building and managing communities, including his current position as manager for Ubuntu, arguably the largest community in open source software. You'll discover how a vibrant community can provide you with a reliable support network, a valuable source of new ideas, and a powerful marketing force.
The Art of Community will help you:
* Develop a strategy, with specific objectives and goals, for building your community
* Build simple, non-bureaucratic processes to help your community perform tasks, work together, and share successes
* Provide tools and infrastructure that let contributors work quickly
* Create buzz around your community to get more people involved
* Track the community's work so it can be optimized and simplified
* Explore a capable, representative governance strategy for your community
* Identify and manage conflict, including dealing with divisive personalities
Klappentext zu „The Art of Community “
Building communities is vital today, whether it's to support a software project, an online site, or a company. With The Art of Community, you'll discover how online communities can provide you with a reliable support network, a valuable source of new ideas, and a powerful marketing tool -- important commodities at any time, but especially when money is tight.You'll learn about the broad range of talents required to recruit members, motivate and manage them, and make them happy to be part of your community. The book takes you through each stage of community building, from acquiring the right software tools to learning conflict resolution skills, and teaches you how to:
Establish sustainable processes for management
Acquire useful tools and infrastructure
Build buzz around your project
Measure aspects of community success
Handle conflict management
Manage live events
Make your community scalable
In this book, author Jono Bacon offers a collection of experiences, observations, and thoughts from his decade-long involvement in building and managing communities for open source software. Currently, he's the Community Manager for Ubuntu, arguably the largest community in the open source software arena. His relationships with other community managers, along with his own experience, provide a rich and deep well of expertise for The Art of Community.
Inhaltsverzeichnis zu „The Art of Community “
InhaltsverzeichnisChapter 1 The Art of Community
Collaboration-Driven Ethos
The Essence of Community
The Basis of Communication
Unwrapping Opportunity
A Community Manager: Becoming the Community
Moving Forward
Chapter 2 Planning Your Community
Planning for Success
Teams: The Building Blocks of Belonging
Designing Your Community
Filling Out the Plan
Pulling Together the Threads
Documenting Your Strategy
Wrapping Up
Chapter 3 Communicating Clearly
He Said, She Said
Building Your Communication Channels
Leading by Example
Summary
Chapter 4 Processes: Simple Is Sustainable
Eyes on the Prize
Building Great Processes
Assessing Needs
Getting Buy-In for Your Processes
Process Reassessment
Moving On
Chapter 5 Supporting Workflow with Tools
Understanding Your Workflow
Building Great Infrastructure
Avoiding Resource Fetishism
Technical Considerations
Building and Maintaining Transparency
Regular Workflow Assessment
Moving On
Chapter 6 Building Buzz
Mindshare
The Building Blocks of Buzz
Setting Up Your Base
The Buzz Cycle
Buzz Targets
Building Alliances
Summary
Chapter 7 Measuring Community
Community Self-Reflection
The Foundations of Feedback
Hooks n Data
Anonymity and Privacy
Moving On
Chapter 8 Governance
Accountability
Governance Does Not Suck
Governance and Community
The Case for Governance
Learning from the Leaders
Setting Up a Community Council
Ubuntu Governance Example
Expanding Governance Summary
Chapter 9 Handling Conflict
The Nature of the Beast
The Calm Before the Storm
The Conflict Resolution Process
Dealing with Burnout
Summary
Chapter 10 Creating and Running Events
Building Family Values
Events
Getting Organized
Organizing Physical Events
Getting Sponsorship
Organizing Online Events
Summary
Chapter 11 Hiring a Community Manager
Why Community Building Has Become a Big Business
The Role of a Community Manager in the Corporation
Managing Your Community Manager
Summary
End of Part
Autoren-Porträt von Jono Bacon
Jono Bacon is an established writer, developer, and musician. He has been working as a full-time writer and technology consultant/developer since 2000 and has worked for a variety of publishers and companies. They include Linux Format, Linux Pro, Linux Magazine, Linux User & Developer, Linux Journal, PC Plus, MacFormat, MacTech, Digital Home, Newsforge, Sitepoint, and Content People. Jono Bacon has also worked as a writer/consultant/developer withTrolltech, Apple, the Kompany.com, University of Wolverhampton, Delta Institute, and others. In addition to his work, Jono has been a part of the Linux community since 1998 and has worked for various free software projects including KDE and Kafka; he founded Linux UK, the KDE Usability Study, and KDE Enterprise.
Bibliographische Angaben
- Autor: Jono Bacon
- 2009, 392 Seiten, Maße: 18 x 23,2 cm, Kartoniert (TB), Englisch
- Verlag: O'Reilly Associates
- ISBN-10: 0596156715
- ISBN-13: 9780596156718
Sprache:
Englisch
Rezension zu „The Art of Community “
"'The Art of Community' sei jedem Community-Entscheider ans Herz gelegt. Für Manager, die sich am Einstieg in die Themen Web 2.0 und Community-Aufbau versuchen, ist es eine Pflichtlektüre." - Ubuntu User, Februar 2010"...jeder Teilnehmer - nicht nur der Leiter - eines Community-Projekts kann daraus Rat und Anregung schöpfen, bis hin zum Umgang mit Konflikten und Störenfrieden auf der Mailingliste." - Linux Magazin, November 2009
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