The Art of Community
(Sprache: Englisch)
Online communities provide a wide range of opportunities for supporting a cause, marketing a product or service, or building open source software. The Art of Community helps you recruit members, motivate them, and manage them as active participants. Author...
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Online communities provide a wide range of opportunities for supporting a cause, marketing a product or service, or building open source software. The Art of Community helps you recruit members, motivate them, and manage them as active participants. Author Jono Bacon offers experiences and observations from his 14-year effort to build and manage communities, including his current position as manager for Ubuntu.Discover how your community can become a reliable support network, a valuable source of new ideas, and a powerful marketing force. This expanded edition shows you how to keep community projects on track, make use of social media, and organize collaborative events. Interviews with 12 community management leaders, including Linus Torvalds, Tim O'Reilly, and Mike Shinoda, provide useful insights. Develop specific objectives and goals for building your community Build processes to help contributors perform tasks, work together, and share successes Provide tools and infrastructure that enable members to work quickly Create buzz around your community to get more people involved Harness social media to broadcast information, collaborate, and get feedback Use several techniques to track progress on community goals Identify and manage conflict, such as dealing with divisive personalities
Inhaltsverzeichnis zu „The Art of Community “
Chapter 1 The Art of Community- Collaboration-Driven Ethos
- The Essence of Community
- The Basis of Communication
- Unwrapping Opportunity
- A Community Manager: Becoming the Community
- Moving Forward
Chapter 2 Planning Your Community
- Planning for Success
- Teams: The Building Blocks of Belonging
- Designing Your Community
- Filling Out the Plan
- Pulling Together the Threads
- Documenting Your Strategy
- Wrapping Up
Chapter 3 Communicating Clearly
- He Said, She Said
- Building Your Communication Channels
- Leading by Example
- Summary
Chapter 4 Processes: Simple Is Sustainable
- Eyes on the Prize
- Building Great Processes
- Assessing Needs
- Getting Buy-In for Your Processes
- Process Reassessment
- Moving On
Chapter 5 Supporting Workflow with Tools
- Understanding Your Workflow
- Building Great Infrastructure
- Avoiding Resource Fetishism
- Technical Considerations
- Building and Maintaining Transparency
- Regular Workflow Assessment
- Moving On
Chapter 6 Building Buzz
- Mindshare
- The Building Blocks of Buzz
- Setting Up Your Base
- The Buzz Cycle
- Buzz Targets
- Building Alliances
- Summary
Chapter 7 Measuring Community
- Community Self-Reflection
- The Foundations of Feedback
- Hooks 'n' Data
- Anonymity and Privacy
- Moving On
Chapter 8 Governance
- Accountability
- Governance Does Not Suck
- Governance and Community
- The Case for Governance
- Learning from the Leaders
- Setting Up a Community Council
- Ubuntu Governance Example
- Expanding Governance
- Summary
Chapter 9 Handling Conflict
- The Nature of the Beast
- The Calm Before the Storm
- The Conflict Resolution Process
- Dealing with Burnout
- Summary
Chapter 10 Creating and Running Events
- Building Family Values
- Events
- Getting Organized
- Organizing Physical Events
- Getting Sponsorship
- Organizing Online Events
- Summary
Chapter 11 Hiring a Community Manager
- Why Community Building Has Become a Big Business
-
... mehr
The Role of a Community Manager in the Corporation
- Managing Your Community Manager
- Summary
- End of Part One
- Colophon
- Managing Your Community Manager
- Summary
- End of Part One
- Colophon
... weniger
Autoren-Porträt von Jono Bacon
Jono Bacon is an established writer, developer, and musician. He has been working as a full-time writer and technology consultant/developer since 2000 and has worked for a variety of publishers and companies. They include Linux Format, Linux Pro, Linux Magazine, Linux User & Developer, Linux Journal, PC Plus, MacFormat, MacTech, Digital Home, Newsforge, Sitepoint, and Content People. Jono Bacon has also worked as a writer/consultant/developer withTrolltech, Apple, the Kompany.com, University of Wolverhampton, Delta Institute, and others. In addition to his work, Jono has been a part of the Linux community since 1998 and has worked for various free software projects including KDE and Kafka; he founded Linux UK, the KDE Usability Study, and KDE Enterprise.
Bibliographische Angaben
- Autor: Jono Bacon
- 2012, 2nd ed., 576 Seiten, Maße: 23,4 x 17,8 cm, Kartoniert (TB), Englisch
- Verlag: O'Reilly Media
- ISBN-10: 1449312063
- ISBN-13: 9781449312060
- Erscheinungsdatum: 12.06.2012
Sprache:
Englisch
Rezension zu „The Art of Community “
"'The Art of Community' sei jedem Community-Entscheider ans Herz gelegt. Für Manager, die sich am Einstieg in die Themen Web 2.0 und Community-Aufbau versuchen, ist es eine Pflichtlektüre." -- Ubuntu User, Februar 2010"...jeder Teilnehmer - nicht nur der Leiter - eines Community-Projekts kann daraus Rat und Anregung schöpfen, bis hin zum Umgang mit Konflikten und Störenfrieden auf der Mailingliste." -- Linux Magazin, November 2009
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