The Economics of Chocolate

1 Mara P. Squicciarini and Johan Swinnen: The Economics of Chocolate: Introduction and Overview; PART ONE: HISTORY; 2 Eline Poelmans and Johan Swinnen: A Brief Economic History of Chocolate; 3 William Gervase Clarence-Smith: Chocolate Consumption from the 16th Century to the Great Chocolate Boom; 4 Ingrid Fromm: From Small Chocolatiers to Multinationals to Sustainable Sourcing: A Historical Review of the Swiss Chocolate Industry; 5 Maria Garrone, Hannah Pieters, and Johan Swinnen: From Pralines to Multinationals: The Economic History of Belgian Chocolates; PART TWO: CONSUMPTION; 6 Heike C. Alberts and Julie L. Cidell: Chocolate Consumption, Manufacturing, and Quality in Europe and North America; 7 Stefania Moramarco and Loreto Nemi: Nutritional and Health Effects of Chocolate; 8 Sabrina Bruyneel and Siegfried Dewitte: Health Nudges: How Behavioral Engineering Can Reduce Chocolate Consumption; 9 Di Mo, Scott Rozelle, and Linxiu Zhang: Chocolate Brands and Preferences of Chinese Consumers; 10 Pieter Vlaeminck, Jana Vandoren, and Liesbet Vranken: Consumers' Willingness to Pay for Fair Trade Chocolate; PART THREE: GOVERNANCE AND INDUSTRIAL ORGANIZATION; 11 Niels Fold and Jeff Neilson: Sustaining Supplies in Smallholder Dominated Value Chains: Corporate Governance of the Global Cocoa Sector; 12 Stephanie Barrientos: Beyond Fair Trade: Why are Mainstream Chocolate Companies Pursuing Social and Economic Sustainability in Cocoa Sourcing?; 13 Sietze Vellema, Anna Laven, Giel Ton, and Sander Muilerman: Policy Reform and Supply Chain Governance: Insights from Ghana, Cote d'Ivoire, and Ecuador; 14 Nina Langen and Monika Hartmann: Chocolate Brands Communication of CSR in Germany; 15 Giulia Meloni and Johan Swinnen: Chocolate Regulations; PART FOUR: MARKETS AND PRICES; 16 Christopher L. Gilbert: The Dynamics of the World Cocoa Price; 17 Catherine Araujo Bonjean and Jean-Francois Brun: Concentration and Price Transmission in the Cocoa-Chocolate Chain; 18 Filip Abraham, Zuzanna

Mara P. Squicciarini is a Post-Doctoral researcher at the LICOS-Centre for Institutions and Economic Performance at the University of Leuven and a Research Fellow at the Research Foundation Flanders (FWO). She was visiting researcher at Stanford University and at the Anderson School of Business at UCLA. She holds a PhD from University of Leuven, a Master of Science from Bocconi University and a Master of Research from Université Catholique de Louvain. She haspublished in peer-reviewed academic journals, among which Science and Nature.Johan Swinnen is Professor of Economics and Director of the LICOS-Centre for Institutions and Economic Performance at the University of Leuven; a Visiting Scholar at the Centre for Food Security and the Environment at Stanford University; and President of the International Association of Agricultural Economists and of The Beeronomics Society. He has published widely on global food security, political economy, institutional reform, trade, global value chains, and product standards. His booksinclude Quality Standards, Value Chains and International Development, Political Power and Economic Policy, From Marx and Mao to the Market, and The Economics of Beer.