The End of Marketing as we Know it
(Sprache: Englisch)
Marketing today doesn't work. Or so says the "Aya Cola," Sergio Zyman, former marketing czar of Coca-Cola and quite possibly the most famous marketing gadfly in the world. Brilliant, irascible, unconventional, Zyman is best known for reinventing the...
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Marketing today doesn't work. Or so says the "Aya Cola," Sergio Zyman, former marketing czar of Coca-Cola and quite possibly the most famous marketing gadfly in the world. Brilliant, irascible, unconventional, Zyman is best known for reinventing the Coca-Cola Company's marketing approach by spearheading the global launches of Diet Coke, New Coke, Classic Coke, Fruitopia, and Sprite. Now, in this brisk and revolutionary book, Zyman shows why old approaches to marketing have lost their fizz--and how to get a jump on the strateies that will work in the twenty-first century.Zyman explores such topics as:
Why feel-good marketing is pointless unless it results in salesWhy marketing is a science not an artHow a well-honed strategy is more important to success than what ads sayAnd much more
Autoren-Porträt von Sergio Zyman
Sergio Zyman is the former chief marketing officer at Coca-Cola and the bestselling author of The End of Marketing As We Know It. He is currently CEO of the Zyman Marketing Group, a leading firm in strategic consulting, software applications, and educational resources whose clients include Chase Bank, Callaway Golf, and Vicente Fox, President of Mexico.Armin Brott is a bestselling author whose work has appeared in such publications as The New York Times, The New York Times Magazine, The Washington Post, Newsweek, Glamour, and Time, among others.
Bibliographische Angaben
- Autor: Sergio Zyman
- 2000, 272 Seiten, Kartoniert (TB), Englisch
- Verlag: HarperCollins UK
- ISBN-10: 0887309836
- ISBN-13: 9780887309830
Sprache:
Englisch
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