The Ethical Leader
Why Doing the Right Thing Can Be the Key to Competitive Advantage
(Sprache: Englisch)
Showcases the necessity and practicality of using an ethics-based business model for competitive advantage and long-term organizational success
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Showcases the necessity and practicality of using an ethics-based business model for competitive advantage and long-term organizational success
Klappentext zu „The Ethical Leader “
Trust and respect among key stakeholder groups are crucial for an organization's success; trust engenders loyalty and good reputation, which in turn builds brand value. But ethical behaviour in business is often seen as a bolt-on extra -something that is nice to do but not must-do. Morgen Witzel shows why ethics needs to be the platform from which to build a strong and enduring business, and provides the necessary tools and insights for how to make this happen. The Ethical Leader introduces key concepts in ethics, including how to deal with ethical paradoxes and how to make ethical decisions.
Inhaltsverzeichnis zu „The Ethical Leader “
1. Introduction2. The Ethical Value Chain
3. Ethics 101
4. Don't Break It, Make It - focuses on the law and how to make it work for your business
5. In You We Trust: Treating Customers Right
6. The Source of Our Prosperity: Treating Employees Fairly
7. Virtue and Wealth: Treating the Community Fairly
8. Ethical Decision-Making in Practice
9. Doing It - the final chapter sums up the key lessons and offers recommendations for an action plan that managers can put into practice at once
Autoren-Porträt von Morgen Witzel
Morgen Witzel
Bibliographische Angaben
- Autor: Morgen Witzel
- 2018, 240 Seiten, Maße: 16,1 x 24,1 cm, Gebunden, Englisch
- Verlag: Bloomsbury Trade
- ISBN-10: 1472956591
- ISBN-13: 9781472956590
- Erscheinungsdatum: 11.12.2018
Sprache:
Englisch
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