The Greening of it: How Companies can make a Difference for the Environment

How IT Can Drive Immense Business Value by GÇ£Going GreenGÇ¥

For CEOs, CIOs, CFOs, and IT leaders: The green IT business case and best practices for making it happen Timely help for companies facing rising energy costs, new government rules, and growing public concern Powerful new insights from IBMGÇÖs breakthrough $1 billion green computing initiative
Chances are your enterprise IT organization has a significant carbon footprint. In an era of unpredictable energy costs, reducing energy usage throughout your data centers and IT infrastructure represents a powerful cost-cutting opportunity. Now, a top green IT expert shows business and IT leaders how to drive powerful business value by improving ITGÇÖs environmental performance. Drawing on leading-edge experience, John Lamb helps you realistically assess the business case for green IT, set priorities, and overcome the internal and external challenges to making it work. He offers proven solutions for issues ranging from organizational obstacles to executive motivation and discusses crucial issues ranging from utility rate incentives to metrics. Along the way, youGÇÖll discover energy-saving opportunitiesGÇöfrom virtualization and consolidation to cloud and grid computingGÇöand solutions that will improve business flexibility as they reduce environmental impact. Lamb presents case studies, checklists, and moreGÇöall the practical guidance you need to drive maximum bottom-line value from your green IT initiative. Preface xxiiiAcknowledgments xxixAbout the Author xxxiiiChapter 1: The Importance of Green IT 1Chapter 2: The Basics of Green IT 15Chapter 3: Collaboration Is Key for Green IT 39Chapter 4: The GovernmentGÇÖs RoleGÇôRegulation and EPA Activity 55Chapter 5: The Magic of GÇ£IncentiveGÇ¥GÇôThe Role of Electric Utilities 69Chapter 6: A Most-Significant StepGÇôGÇ£VirtualizingGÇ¥ Your IT Systems 85Chapter 7: The Need for Standard IT Energy-Use Metrics 109Chapter 8: What About Chillers,