The Handbook of Pricing and Profitability Management

Foreword.

Acknowledgments.

Chapter 1 Introduction to Pricing and Profitability Management.

Chapter 2 Conducting a Pricing and Profitability Diagnostic.

Chapter 3 Developing an Effective Pricing Strategy.

Chapter 4 Price Execution.

Chapter 5 Advanced Analytics and Price Setting.

Chapter 6 Achieving Effective Organizational Alignment and Governance.

Chapter 7 Pricing Technology and Data Management.

Chapter 8 Integrating Tax and Regulatory Policies with the Pricing Strategy.

Chapter 9 Pricing as a Sustainable Competitive Advantage.

Appendix What Is Value and Why Is It So Difficult to Measure?

Index.

An international business consultant with Deloitte Consulting, Julie Meehan focuses on strategy development and operational improvement, including profit enhancement through pricing. She helps clients in diverse industries develop pricing and sales channel strategies, improve price execution, redesign pricing processes in Marketing, Sales, and Finance, and perform in-depth analytics to remedy issues of poor profitability. She frequently speaks on pricing at professional conferences and teaches at top U.S. MBA programs. Julie currently lives in Savannah, Georgia, with her husband and identical twin sons.Mike Simonetto is the founder and global leader of Deloitte's Pricing and Profitability Management Practice. He guest lectures at a number of leading graduate schools and international pricing seminars and has published numerous articles on pricing. He is an adjunct instructor for the Executive MBA Program at the University of North Carolina, Chapel Hill, spent a year managing a leading pricing software firm, and sits on the Advisory Board for the Professional Pricing Society. Mike currently resides in Atlanta, Georgia, with his wife Theresa, and spends whatever time he can in the mountains of North Carolina.Larry Montan, Jr. is a director with Deloitte Consulting. His love of pricing takes him from the frozen tundra of Minnesota (where he was born and bred) to companies around the world to help them with the "soft side" of pricing. The soft side of pricing includes important capabilities such as developing strong pricing leadership, organizing people into high-performing pricing teams, building pricing skills, and helping the organization embrace the new discipline of pricing. Larry is a frequent presenter with the Professional Pricing Society.Chris Goodin's passion for the success of his clients--a diverse, global mix of leading retail and consumer goods companies--finds its foundation in a remarkably common pursuit: driving more profitable top-line sales growth. He