The I-Mode Wireless Ecosystem
(Sprache: Englisch)
Ever since its introduction in February 1999 i-mode has been the most successful mobile internet technology of the World. i-mode is the packet-based service for mobile phones offered by Japan's leader in wireless technology, NTT DoCoMo. Unlike most of the...
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Ever since its introduction in February 1999 i-mode has been the most successful mobile internet technology of the World. i-mode is the packet-based service for mobile phones offered by Japan's leader in wireless technology, NTT DoCoMo. Unlike most of the key players in the wireless arena, i-mode eschews the Wireless Application Protocol (WAP) and uses a simplified version of HTML, Compact Wireless Markup Language (CWML) instead of WAP's Wireless Markup Language (WML), enabling the service to seamless interact existing Internet technology. The author describes how i-mode has evolved since its beginnings focusing on the i-mode ecosystem (the metaphor he uses to describe such a self developing business) from concept to reality, the effect of i-mode, the evolution of Cell phones, partnerships with real businesses, such as the collaboration with Coca Cola in Japan, the struggle for dominance in the net business and the globalisation of the i-mode business arena from a Japanese only ecosystem to the global arena.
Klappentext zu „The I-Mode Wireless Ecosystem “
Ever since its introduction in February 1999 i-mode has been the most successful mobile internet technology of the World. i-mode is the packet-based service for mobile phones offered by Japan's leader in wireless technology, NTT DoCoMo. Unlike most of the key players in the wireless arena, i-mode eschews the Wireless Application Protocol (WAP) and uses a simplified version of HTML, Compact Wireless Markup Language (CWML) instead of WAP's Wireless Markup Language (WML), enabling the service to seamless interact existing Internet technology. The author describes how i-mode has evolved since its beginnings focusing on the i-mode ecosystem (the metaphor he uses to describe such a self developing business) from concept to reality, the effect of i-mode, the evolution of Cell phones, partnerships with real businesses, such as the collaboration with Coca Cola in Japan, the struggle for dominance in the net business and the globalisation of the i-mode business arena from a Japanese only ecosystem to the global arena.
Inhaltsverzeichnis zu „The I-Mode Wireless Ecosystem “
About the Author.Preface to the English Edition.Introduction.1. A Value-Generating Ecosystem.2. The i-mode Effect.3. Ever-Evolving Mobile Phones.4. Connection with the Real and the Realistic.5. i-mode and the Battle for Net Supremacy.6. i-mode for the World.Afterword.Further Reading.Index.
Autoren-Porträt von Takeshi Natsuno
Takeshi Natsuno is directly responsible for all of strategy i-mode, the world's largest wireless Internet service, with more than 34 million subscribers. After he graduated from Waseda University, he first joined a leading company in the Japanese energy industry. After gaining extensive experience in real estate development projects there, he entered the Wharton School at the University of Pennsylvania and earned an MBA. Before he joined NTT DoCoMo in 1976 he launch the widely i-mode service, he was an executive vice president at an Internet start-up company from 1996 to 1997. He is well known as the founder of i-mode and was selected as one of the 25 most influential e-business leaders worldwide by Business Week in 2001. He has also written i-mode Strategy, the predecessor to this volume (John Wiley & Sons Ltd, 2003).
Bibliographische Angaben
- Autor: Takeshi Natsuno
- 2003, 184 Seiten, Maße: 15,5 x 24,1 cm, Gebunden, Englisch
- Verlag: Wiley & Sons
- ISBN-10: 0470859083
- ISBN-13: 9780470859087
Sprache:
Englisch
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