The Icarus Deception
How High Will You Fly?
(Sprache: Englisch)
Seth Godin, marketing genius and the most popular business blogger in the world, is back to teach us why we should all treat our work as art.
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Seth Godin, marketing genius and the most popular business blogger in the world, is back to teach us why we should all treat our work as art.
Klappentext zu „The Icarus Deception “
Seth Godin, marketing genius and the most popular business blogger in the world, is back to teach us why we should all treat our work as art. What was important in the old economy has been turned on its head. What matters now is trust, permission, remarkability, leadership, and telling stories that spread.
Autoren-Porträt von Seth Godin
Seth Godin is the author of thirteen international bestsellers that have changed the way people think about marketing, the ways ideas spread, leadership and change including Permission Marketing, Purple Cow, All Marketers are Liars, The Dip and Tribes. His blog, www.sethgodin.typepad.com, is the most influential business blog in the world, and consistently one of the 100 most popular blogs on any subject.
Bibliographische Angaben
- Autor: Seth Godin
- 2018, 256 Seiten, Maße: 19,8 cm, Kartoniert (TB), Englisch
- Verlag: Penguin Books UK
- ISBN-10: 0670923028
- ISBN-13: 9780670923021
Sprache:
Englisch
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