The Management of Strategy Cases
(Sprache: Englisch)
THE MANAGEMENT OF STRATEGY: CASES, International Edition, 8e, is a comprehensive Strategic Management text that combines proven scholarship; cutting-edge research; a practical global focus; and the most thorough, up-to-date, and relevant business examples...
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THE MANAGEMENT OF STRATEGY: CASES, International Edition, 8e, is a comprehensive Strategic Management text that combines proven scholarship; cutting-edge research; a practical global focus; and the most thorough, up-to-date, and relevant business examples and cases available. Now, this trusted business text is enhanced by the addition of powerful new media and technology resources, including an updated video program, CengageNOW online learning tools, and the Business and Company Resource Center (BCRC)--a complete electronic business library that makes in-depth research simple. The highly respected authors, all active teachers and experts in the strategic management field, use a unique model to illustrate how real-world businesses use strategic management to build a sustained competitive advantage. The text includes current and relevant examples, outstanding figures and models, and a wide selection of case studies to give students an effective overview of critical issues they willconfront as rising professionals in today's evolving business environment.
Inhaltsverzeichnis zu „The Management of Strategy Cases “
1. 3M: Cultivating Core Competency.2. A-1 Lanes and the Currency Crisis of the East Asian Tigers.
3. AMD vs Intel: Competitive Challenges.
4. Boeing: Redefining Strategies to Manage the Competitive Market.
5. Carrefour in Asia.
6. Dell: From a Low Cost PC Maker to an Innovative Company.
7. Ford Motor Company.
8. Jack Welch and Jeffrey Immelt: Continuity and Change in Strategy, Style and Culture at GE.
9. The Home Depot.
10. China's Home Improvement Market: Should Home Depot Enter or Will It Have a Late-mover (Dis)advantage?
11. Huawei: Cisco's Chinese Challenger.
12. ING Direct: Rebel in the Banking Industry.
13. JetBlue Airways: Challenges Ahead.
14. Lufthansia: Going Global, but Howto Manage Complexity?
15. Microsoft's Diversification Strategy.
16. Nestlé: Sustaining Growth in Mature Markets.
17. PenAgain: An Entrepreneur Seeks the Holy Grail of Retailing.
18. PSA Peugeot Citroën: Strategic Alliances for Competitive Advantage?
19. Sun Microsystems.
20. Teleflex Canada: A Culture of Innovation.
21. Tyco International--A Case of Corporate Malfeasance.
22. Vodafone: Out of Many, One.
23. Wal-Mart Stores, Inc.
24. WD-40 Company: The Squeak, Smell, and Dirt Business.
Bibliographische Angaben
- Autoren: Michael Hitt , R. Duane Ireland , Robert E. Hoskisson
- 2008, 8th ed., XX, 315 Seiten, Maße: 20,2 x 25,7 cm, Kartoniert (TB), Englisch
- Verlag: Cengage Learning Services
- ISBN-10: 032458704X
- ISBN-13: 9780324587043
Sprache:
Englisch
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