The Marketing Power of Emotion
(Sprache: Englisch)
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Produktdetails
Produktinformationen zu „The Marketing Power of Emotion “
Bibliographische Angaben
- Autoren: John O'Shaughnessy , Nicholas Jackson O'Shaughnessy
- 2003, 282 Seiten, Maße: 16,2 x 24,6 cm, Gebunden, Englisch
- Verlag: Oxford University Press
- ISBN-10: 0195150562
- ISBN-13: 9780195150568
Sprache:
Englisch
Rezension zu „The Marketing Power of Emotion “
Although this volume will be of interest to marketing theorists and students of consumer behaviour, I have no hesitation in recommending it to business executives and marketing practitioners. Economic Outlook & Business Review The volume is structured in a way that allows a comprehensive range of ideas, themes and marketing examples to be presented in an interesting and very readable format. Economic Outlook & Business Review The marketing significance of emotion and how it can be used to influence consumer decision-making is comprehensively presented in this volume. Economic Outlook & Business Review
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