The Marketplace of Attention
How Audiences Take Shape in a Digital Age
(Sprache: Englisch)
Feature films, television shows, homemade videos, tweets, blogs, and breaking news: digital media offer an always-accessible, apparently inexhaustible supply of entertainment and information. Although choices seems endless, public attention is not. How do...
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Feature films, television shows, homemade videos, tweets, blogs, and breaking news: digital media offer an always-accessible, apparently inexhaustible supply of entertainment and information. Although choices seems endless, public attention is not. How do digital media find the audiences they need in an era of infinite choice? In The Marketplace of Attention, James Webster explains how audiences take shape in the digital age.
Autoren-Porträt von James G. Webster
James G. Webster is Professor in the School of Communication at Northwestern University.
Bibliographische Angaben
- Autor: James G. Webster
- 2014, 288 Seiten, 17 Abbildungen, Maße: 14,7 x 24,5 cm, Gebunden, Englisch
- Verlag: MIT Press
- ISBN-10: 0262027860
- ISBN-13: 9780262027861
- Erscheinungsdatum: 29.08.2014
Sprache:
Englisch
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