The Meaningful Brand
How Strong Brands Make More Money
(Sprache: Englisch)
Instilling brand loyalty among consumers is the key to long-term success, and requires focusing on meaningful differentiation: functional, emotional, or societal. Supported by data analyses, case studies and interviews, The Meaningful Brand explores the...
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Instilling brand loyalty among consumers is the key to long-term success, and requires focusing on meaningful differentiation: functional, emotional, or societal. Supported by data analyses, case studies and interviews, The Meaningful Brand explores the four components of a distinguished brand: purpose, delivery, resonance, and difference.
Inhaltsverzeichnis zu „The Meaningful Brand “
Foreword Acknowledgements Preface PART I: WHAT'S IT ALL ABOUT? Chapter 1: HOW MARKETING ADDS FINANCIAL VALUE TO A BUSINESS Chapter 2: HOW BRANDS INFLUENCE PURCHASE DECISIONS Chapter 3: WHAT MAKES YOUR BRAND MEANINGFULLY DIFFERENT? Chapter 4: LINKING MEANINGFUL DIFFERENCE TO FINANCIAL OUTCOMES PART II: CREATING A MEANINGFULLY DIFFERENT BRAND Chapter 5: CLARITY OF PURPOSE Chapter 6: EFFECTIVE DELIVERY Chapter 7: RESONANCE Chapter 8: DIFFERENTIATION Chapter 9: DEFINING A MEANINGFULLY DIFFERENT EXPERIENCE PART III: AMPLIFYING A MEANINGFULLY DIFFERENT BRAND Chapter 10: FINDABILITY Chapter 11: CREDIBILITY Chapter 12: VITALITY Chapter 13: AFFORDABILITY AT A PRICE POINT Chapter 14: EXTENDABILITY Chapter 15: MAKE THE MOST OF YOUR BRAND
Bibliographische Angaben
- Autor: N. Hollis
- 2014, 1st ed. 2013., 225 Seiten, Maße: 23,5 cm, Kartoniert (TB), Englisch
- Verlag: Macmillan Education
- ISBN-10: 134959475X
- ISBN-13: 9781349594757
Sprache:
Englisch
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