The New Rules of Retail
Competing in the World's Toughest Marketplace
(Sprache: Englisch)
The authors provide a unique and essential view of the future of the retail industry, arguing that a new business model is necessary in these new times, one based on: Preemptive, precise and perpetual distribution; A neurological customer connection; and total control of the value chain.
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The authors provide a unique and essential view of the future of the retail industry, arguing that a new business model is necessary in these new times, one based on: Preemptive, precise and perpetual distribution; A neurological customer connection; and total control of the value chain.
Klappentext zu „The New Rules of Retail “
Unprecedented consumer power, enabled by technology and globalization is driving a revolutionary transformation that will lead to the demise of retail as we know it. The authors provide a unique and essential view of the future of the industry, arguing that a new business model is necessary in these new times, one based on: Preemptive, precise and perpetual distribution; A neurological customer connection; and total control of the value chain. Some of the authors' key insights and predictions include: The collapse of the traditional retail/wholesale business model: The more enlightened retailers and wholesalers understand they must own and control the creation, distribution and presentation of their value, directly to the consumer. Internet retailers such as Amazon, must ultimately open bricks and mortar stores: In an over-competed marketplace, preemptive distribution of value to precisely where and how the consumer wants it is vital, meaning that retailers and wholesalers must utilize all available distribution platforms, as well as create new distribution ideas. Successful control of the total value chain is the key driver of economic success: Control does not necessarily mean ownership, as in complete vertical integration. Rather, it means that one must gain dominant control over all its functions as companies like Wal-Mart and Ralph Lauren, who don't own, but certainly control, their total value chains, demonstrate. The imperative to control the value chain will favor those who own production: An increasing number of U.S. brands, wholesalers and retailers, will be acquired by Chinese manufacturers and other emerging countries who can produce consumer goods at a low cost. A new way forward for the retail industry, including the need to turn the supply chain on its head
Inhaltsverzeichnis zu „The New Rules of Retail “
PROLOGUE: 'Tsunami' Introduction: The Story
PART I: DEFINING THE THREE WAVES OF RETAILING
Wave I: Understanding Producer Power
Wave II: Learning about 'Demand Creation' in a Marketing-Driven Economy
Wave III: The Final Shift to Total Consumer Power
Wave III: The Transformation
PART II: THE NEW BUSINESS MODEL
Making the Mind Connection: Neurological Connectivity
Redefining the Rules of Engagement: Preemptive Distribution
The Importance of Value Chain Control: The 'Bottom-Line' Winners
What It All Means: Control, Collaboration, Collapse and the Chinese
PART III: THE MASTERS
The 'Master' Model: The Apparel Retail Specialty Sector
Ideas from the Masters: Wholesalers, Retailers or Brand Managers?
VF Corporation
The North Face
Best Buy
Gilt Groupe
HSN
Apple
Zappos
The Turnaround Artists: Masters Returning?
The Gap
Starbucks
Lessons From Sears: Success to Struggle
ACKNOWLEDGMENTS
Autoren-Porträt von Robin Lewis, Michael Dart
ROBIN LEWIS founder of the Goldman Sachs retail consulting subsidiary, Vantage Marketplace. He was vice president and executive editor of Women's Wear Daily. He has consulted for Kohl's, Bloomingdale's, JC Penney, Macy's, Liz Claiborne, Estee Lauder, Ralph Lauren, Sara Lee, and financial firms such as Bear Stearns and The Carlyle Group. He serves on the board of governors for the Fashion Institute of Technology, and the board of directors for the Fashion Group International. MICHAEL DART principal, head of Private Equity & Strategy at Kurt Salmon Associates, a global management consulting firm specializing in retail, consumer products, and healthcare.
Bibliographische Angaben
- Autoren: Robin Lewis , Michael Dart
- 2011, 256 Seiten, Maße: 16,2 x 24,2 cm, Gebunden, Englisch
- Verlag: Macmillan Education
- ISBN-10: 0230105726
- ISBN-13: 9780230105720
Sprache:
Englisch
Rezension zu „The New Rules of Retail “
'The New Rules of Retail is powerful and thought provoking...great insight into our business and perceptiveness regarding its challenges...' - Michael Gould, Chairman and CEO, Bloomingdales 'Our industry needs someone to develop new thoughts and concepts that will be a guide for future successes. (The authors') background, experience, expertise, and interest...make for a thoughtful and useful book.' - Burton M. Tansky, President and CEO, The Neiman Marcus Group 'There is not a more crucial time to assess the current retail model and explore creative alternatives in driving the success then there is today...a credible insider in our industry.' - Kenneth Cole
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