The Political Marketing Game
(Sprache: Englisch)
The Political Marketing Game identifies what works in political marketing, drawing on 100 interviews with practitioners. It also shows that authenticity, values and vision are as much a part of a winning strategy as market-savvy pragmatism.
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The Political Marketing Game identifies what works in political marketing, drawing on 100 interviews with practitioners. It also shows that authenticity, values and vision are as much a part of a winning strategy as market-savvy pragmatism.
Inhaltsverzeichnis zu „The Political Marketing Game “
Introduction Analyzing the Market Strategic Development Leading Responsively Marketing the Party Communicating Managing Delivery Marketing Democratically Conclusion: Political Marketing, Democracy and Partnership Academic References Practitioner Interview References
Autoren-Porträt von J. Lees-Marshment
JENNIFER LEES-MARSHMENT Senior Lecturer at Auckland University, New Zealand. Her books include Political Marketing and British Political Parties (2001 and 2008), The Political Marketing Revolution (2004), Political marketing: principles and applications (2010) and Global Political Marketing (2010).
Bibliographische Angaben
- Autor: J. Lees-Marshment
- 2011, 2011., 259 Seiten, Maße: 23,5 cm, Kartoniert (TB), Englisch
- Verlag: Macmillan Education
- ISBN-10: 1137516429
- ISBN-13: 9781137516428
Sprache:
Englisch
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