The Product Manager's Handbook, w. CD-ROM
(Sprache: Englisch)
With techniques to achieve top performance in product management, this work takes the mystery out of this field by detailing how to integrate aspects from production and coordination to value maximization into a cohesive whole, while examining key...
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With techniques to achieve top performance in product management, this work takes the mystery out of this field by detailing how to integrate aspects from production and coordination to value maximization into a cohesive whole, while examining key international issues, new technologies, and the financial side of product management.
Klappentext zu „The Product Manager's Handbook, w. CD-ROM “
Revised and updated techniques to achieve top performance in product managementThe Product Manager's Handbooktakes the mystery out of this field by detailing how to integrate aspects from production and coordination to value maximization into a cohesive whole, while examining key international issues, new technologies, and the financial side of product management.
Autoren-Porträt von Linda Gorchels
Linda Gorchels is the managing director of executive marketing seminars in the executive education department of the University of Wisconsin-Madison School of Business. She is the author of a number of successful business books, including The Product Managers Field Guide and The Managers Guide to Distribution Channels. Gorchels has provided corporate training for global organizations including Nokia, Siemens, Metso Automation, and others.
Bibliographische Angaben
- Autor: Linda Gorchels
- 2005, 3rd ed., 400 Seiten, Maße: 16,3 x 23,7 cm, Gebunden, Englisch
- Verlag: McGraw-Hill Professional
- ISBN-10: 0071459383
- ISBN-13: 9780071459389
Sprache:
Englisch
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