The Rainmaker's Toolkit
Power Strategies for Finding, Keeping, and Growing Profitable Clients
(Sprache: Englisch)
The Rainmaker's Toolkit gives readers the tools, techniques, and strategies to help win and close bigger deals, helping them dramatically increase the odds of success and sustain that success from year to year. Packed with more than 80 reproduceable tools...
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Produktinformationen zu „The Rainmaker's Toolkit “
The Rainmaker's Toolkit gives readers the tools, techniques, and strategies to help win and close bigger deals, helping them dramatically increase the odds of success and sustain that success from year to year. Packed with more than 80 reproduceable tools and templates, this book shows how to find the gold hidden within every company.
Klappentext zu „The Rainmaker's Toolkit “
Few professional firms are able to consistently grow their fees and profits. Based on the concept of relationship marketing, The Rainmaker's Toolkit gives readers the tools, techniques, and strategies to help win and close bigger deals, helping them dramatically increase the odds of success...and sustain that level of accomplishment from year to year. The Rainmaker's Toolkit helps readers identify and maximize the potential growth opportunities in their companies and gives them a step-by-step system for building a high-profit practice. The book shows readers how to: Identify high-profit customers and build lifelong relationships with them Stand out from competitors by differentiating their firm, services, and people Build a million dollar referral network. Packed with more than 80 reproducable tools and templates, The Rainmaker's Toolkit shows how to find the gold hidden within every company.
Inhaltsverzeichnis zu „The Rainmaker's Toolkit “
"Part One: The Marketing Challenge
1. Profits Under Siege
Growing your practice in tough times
Part Two: Breakthrough Marketing Solutions: The 8 R's of Client Relationship Management
2. Revitalization and Renewal
How to revitalize your value proposition with new services, sharper differentiation, and premium pricing
3. Retention
How to hold on to your high-profit clients for life
4. Reacquisition
How to win back your inactive and lost clients
5. Referrals
How to build your client base by networking with the right people
6. Regeneration
How to attract and woo profitable prospects
7. Rainmaking
How to sell and close new high-margin deals
8. Related Sales
How to grow your revenues and margins by up-selling and cross-selling
9. Reputation Building
How to brand your practice to attract premium business
10. Countdown to Success
How to transform your marketing plans into profits
Appendix: Exploiting the Internet
How to integrate the web into your marketing mix"
Autoren-Porträt von Harry Mills
Mills, HarryHARRY MILLS is founder and CEO of Aha! Advantage, an international consulting and training firm whose clients include Unilever, IBM, Toyota, Oracle, and Astra Zeneca. An in-demand speaker, he is the persuasion expert at Harvard Business Review's Manage/Mentor program and author of Artful Persuasion, The Rainmaker's Toolkit, and other notable books.
Bibliographische Angaben
- Autor: Harry Mills
- 2004, SPE., 304 Seiten, mit Abbildungen, Maße: 24,1 cm, Gebunden, Englisch
- Verlag: Amacom
- ISBN-10: 0814472168
- ISBN-13: 9780814472163
Sprache:
Englisch
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