The Social Media Playbook
Listen, Look, Join and Lead
(Sprache: Englisch)
Social Media though, requires an understanding of new technologies, and the technologies will be covered and explained in this book.This book is written for IT, corporate, and all people inside the organization who want to champion a new way of doing...
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Social Media though, requires an understanding of new technologies, and the technologies will be covered and explained in this book.This book is written for IT, corporate, and all people inside the organization who want to champion a new way of doing business by leveraging social media for market engagement. Rather than working to manipulate people and force stupid slogans in people's heads, this book shows how social media can be leveraged to create genuine conversations that build trust and create value.This book will provide deep insights into why things have changed from a technology standpoint and how they will change inthe future. More importantly, this book will focus on exploring a basic human framework for interacting with the market using social media, the most cost efficient and effective technologies and methodologies for reaching customers.
Using social media, you can adopt a new marketing approach and engage potential customers in genuine conversations that build trust and create long-term relationships. The Social Media Playbook: Listen, Look, Join and Lead will show you how to leverage social media like message boards, forums, pod casts, bookmarks, wikis, weblogs, and communities like Facebook and Technorati. Through case studies and examples, you'll understand the basic framework of social media and learn about cost-efficient and effective technologies to help you boost your current marketing efforts and gain customers.
Bibliographische Angaben
- Autor: Chris Heuer
- 2008, 360 Seiten, Kartoniert (TB), Englisch
- Verlag: Wiley & Sons
- ISBN-10: 0470284951
- ISBN-13: 9780470284957
Sprache:
Englisch
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