The Ultimate CRM Handbook
Strategies & Concepts for Building Enduring Customer Loyalty & Profitability
(Sprache: Englisch)
'The Ultimate CRM Handbook' distills the latest innovations in CRM into proven, practical ideas for designing and delievering value-focused, financially sound solutions. Chapter by chapter, influential thought leaders from Accenture, the world's laeding...
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Produktinformationen zu „The Ultimate CRM Handbook “
'The Ultimate CRM Handbook' distills the latest innovations in CRM into proven, practical ideas for designing and delievering value-focused, financially sound solutions. Chapter by chapter, influential thought leaders from Accenture, the world's laeding management and technology services organizations, share insights and hands-on experiences that will help you achieve new capabilities for sales, service, and marketing that please custumers, satisfy shareholders, and deliver a measurable return on investment.
Bibliographische Angaben
- 2003, VIII, 353 Seiten, Maße: 23,5 cm, Englisch
- Ed. by John G. Freeland
- Verlag: McGraw-Hill Professional
- ISBN-10: 0071409351
- ISBN-13: 9780071409353
Sprache:
Englisch
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