The Ultimate Question
Driving Good Profits and True Growth
(Sprache: Englisch)
CEOs regularly announce ambitious growth targets, then fail to achieve them. This book shows how companies can measure Net Promoter statistics, help managers improve them, and create communities of advocates that stimulate innovation.
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CEOs regularly announce ambitious growth targets, then fail to achieve them. This book shows how companies can measure Net Promoter statistics, help managers improve them, and create communities of advocates that stimulate innovation.
Klappentext zu „The Ultimate Question “
CEOs regularly announce ambitious growth targets, then fail to achieve them. The reason? Their growing addiction to bad profits. These corporate steroids boost short-term earnings but alienate customers. They undermine growth by creating legions of detractors customers who complain loudly about the company and switch to competitors at the earliest opportunity. Based on extensive research,The Ultimate Questionshows how companies can rigorously measure Net Promoter statistics, help managers improve them, and create communities of passionate advocates that stimulate innovation. Vividstories from leading-edge organizations illustrate the ideas in practice. Practical and compelling, this is the one book and the one tool no growth-minded leader can afford to miss.
Autoren-Porträt von Frederick F. Reichheld
Fred Reichheld is a Director Emeritus of Bain and Company and a Bain Fellow. He is the Author of The Loyalty Effect as well as of influential articles in Harvard Business Review and the Wall Street Journal. His Work has been featured in leading publications including the New York Times, Business Week, the Financial Times, and The Economist
Bibliographische Angaben
- Autor: Frederick F. Reichheld
- 2006, mit Schwarz-Weiß-Abbildungen, Maße: 16,7 x 2,7 cm, Gebunden, Englisch
- Verlag: McGraw-Hill Professional
- ISBN-10: 1591397839
- ISBN-13: 9781591397830
Sprache:
Englisch
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