The value of communication
Preventing corporate crisis through effective communication
(Sprache: Englisch)
Insolvency is a common phenomenon in the German "Mittelstand". Sincesmall and medium sized companies account for nearly 95% of all businessesin Germany, the impact on the economy is massive. Besides the macroeconomiceffects, insolvency entails serious...
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Insolvency is a common phenomenon in the German "Mittelstand". Sincesmall and medium sized companies account for nearly 95% of all businessesin Germany, the impact on the economy is massive. Besides the macroeconomiceffects, insolvency entails serious consequences on the individual level.How can impending crisis and thus insolvency be prevented?In his book, Bernhard Ollefs picks up this important question and identifieseffective comunication between management and the workforce as a strategicinstrument to prevent crisis and insolvency. By means of effective communication,managers should "immunize" the company to enforce a long-termcrisis prevention. After a brief introduction, Bernhard Ollefs describes the phenomenonof crisis in the German "Mittelstand" and how communication cancontribute to prevent insolvency. He analyizes exigencies for implementingeffective communication as a strategic instrument and describes factors thatcould jeopardize this process. He then provides solution proposals that canbe implemented in order to profoundly improve communication betweenmanagement and workforce. In the last part of his book, the author investigatesthe communicative environment of three insolvent companies andcompares it with the communicative environment of three successfully operatingcompanies. Based on the comparison, the author draws a final conclusion.
Klappentext zu „The value of communication “
Insolvency is a common phenomenon in the German "Mittelstand". Sincesmall and medium sized companies account for nearly 95% of all businesses
in Germany, the impact on the economy is massive. Besides the macroeconomic
effects, insolvency entails serious consequences on the individual level.
How can impending crisis and thus insolvency be prevented?
In his book, Bernhard Ollefs picks up this important question and identifies
effective comunication between management and the workforce as a strategic
instrument to prevent crisis and insolvency. By means of effective communication,
managers should "immunize" the company to enforce a long-term
crisis prevention. After a brief introduction, Bernhard Ollefs describes the phenomenon
of crisis in the German "Mittelstand" and how communication can
contribute to prevent insolvency. He analyizes exigencies for implementing
effective communication as a strategic instrument and describes factors that
could jeopardize this process. He then provides solution proposals that can
be implemented in order to profoundly improve communication between
management and workforce. In the last part of his book, the author investigates
the communicative environment of three insolvent companies and
compares it with the communicative environment of three successfully operating
companies. Based on the comparison, the author draws a final conclusion.
Autoren-Porträt von Bernhard Ollefs
Bernhard Ollefsstudied European Business Administration at CBSand completed his studies with a Bachelor of Arts(Hons.) His major fields of study were Marketingand Finance. After two years of practicalexperience in Consulting and other areas, hecurrently does his Masters Degree at ISMDortmund and EGADE, Tecnológico de Monterrey(Mexico).
Bibliographische Angaben
- Autor: Bernhard Ollefs
- 2007, 120 Seiten, Maße: 17,2 x 24,3 cm, Kartoniert (TB), Englisch
- Verlag: VDM Verlag Dr. Müller
- ISBN-10: 3836425459
- ISBN-13: 9783836425452
Sprache:
Englisch
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