Understanding Business

Name: Understanding Business
Brand: McGraw-Hill Higher Education
SKU: 69490756
Price: 75.95 EUR
Availability: InStock
ISBN: 9814670375

(Sprache: Englisch)

Autoren: William G. Nickels , James M. McHugh , Susan McHugh

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Produktinformationen zu „Understanding Business “

Klappentext zu „Understanding Business “

Understanding Business has long been the market leader because we listen to instructors and students. With this eleventh edition we are proud to offer a platinum experience, that:

Improves Student Performance-Understanding Business puts students at the center. It's the only learning program on the market to offer proven adaptive technology that increases grades by a full letter through Connect® Business, and the only program to offer the first and only adaptive eBook ever, SmartBook.

Enhances your Teaching-The authors are dedicated to supporting your teaching and your student's learning, which is why they listen to YOU and develop resources based on YOUR suggestions and course needs. This is the only author team on the market that carefully reviews each and every resource to ensure cohesion.

Accessible to All-This learning program has moved toward tighter compliance with the Web Content Accessibility Guidelines, and provides students the opportunity to learn regardless of learning style or disability. What's more, it earned a perfect score of 100 points possible by Quality Matters, an independent organization that reviews and certifies the quality of online courses and online components.

Choose a platinum experience. Choose Understanding Business.

Inhaltsverzeichnis zu „Understanding Business “

Part 1: Business Trends: Cultivating a Business in Diverse, Global EnvironmentsChapter 1 Taking Risks and Making Profits within the Dynamic Business EnvironmentChapter 2 Understanding Economics and How It Affects BusinessChapter 3 Doing Business in Global MarketsChapter 4 Demanding Ethical and Socially Responsible Behavior Part 2: Business Ownership: Starting a Small BusinessChapter 5 How to Form a Business Chapter 6 Entrepreneurship and Starting a Small Business Part 3: Business Management: Empowering Employees to Satisfy CustomersChapter 7 Management and Leadership Chapter 8 Structuring Organizations for Today's ChallengesChapter 9 Production and Operations ManagementChapter 10 Motivating Employees Part 4: Management of Human Resources: Motivating Employees to Produce Quality Goods and ServicesChapter 11 Human Resource Management: Finding and Keeping the Best Employees Chapter 12 Dealing with Union and Employee-Management IssuesPart 5: Marketing: Developing and Implementing Customer-Oriented Marketing PlansChapter 13 Marketing: Helping Buyers Buy Chapter 14 Developing and Pricing Goods and Services Chapter 15 Distributing Products Chapter 16 Using Effective Promotions Part 6: Managing Financial ResourcesChapter 17 Understanding Accounting and Financial Information Chapter 18 Financial Management Chapter 19 Using Securities Markets for Financing and Investing Opportunities Chapter 20 Money, Financial Institutions, and the Federal Reserve Bonus Chapters Bonus Chapter A Working Within the Legal Environment Bonus Chapter B Using Technology to Manage Information Bonus Chapter C Managing Risk Bonus Chapter D Managing Personal Finances

Autoren-Porträt von William G. Nickels, James M. McHugh, Susan McHugh

William G. (Bill) Nickels is professor emeritus of business at the University of Maryland, College Park. He has over 35 years experience teaching graduate and undergraduate business courses, including introductory courses in business, marketing, and promotion. He has won the Outstanding Teacher on Campus Award four times and was nominated for the award many other times. He received his MBA degree from Western Reserve University and his PhD from The Ohio State University. He has written a marketing communications text and two marketing principles texts in addition to many articles in business publications. He has taught many seminars to business people on subjects such as power communications, marketing, non-business marketing, and stress and life management.Susan McHugh is a learning specialist with extensive training and experience in adult learning and curriculum development. She holds an MEd degree from the University of Missouri and completed her coursework for a PhD in education administration with a specialty in adult learning theory. As a professional curriculum developer, she has directed numerous curriculum projects and educator training programs. She has worked in the public and private sectors as a consultant in training and employee development.

Bibliographische Angaben

Autoren: William G. Nickels , James M. McHugh , Susan McHugh
2015, 11th Revised edition, 792 Seiten, mit Abbildungen, Maße: 21,5 x 27,7 cm, Kartoniert (TB), Englisch
Verlag: McGraw-Hill Higher Education
ISBN-10: 9814670375
ISBN-13: 9789814670371

Sprache:

Englisch

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