UX Strategy
(Sprache: Englisch)
How do you bridge the large knowledge gap between user experience design and business strategy? This practical book introduces lightweight strategy tools and techniques that will help both your design team and your client come to a shared understanding of...
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How do you bridge the large knowledge gap between user experience design and business strategy? This practical book introduces lightweight strategy tools and techniques that will help both your design team and your client come to a shared understanding of the digital product you want to build.With this step-by-step guide, you'll learn how to achieve online success by focusing on customer discovery techniques and disruptive innovation that offers more value than existing market alternatives. You'll get several case studies, including Airbnb, along with interviews with UX strategists from different work environments (startup, agency, and enterprise) about their roles and experience.
With this book, UX designers, product stakeholders, and startup founders will learn how to:
Conduct a competitive analysis on the online marketplace
Perform guerilla user research for your MVP
Scope a product's feature set using a feature value matrix
Design for conversion and develop a funnel matrixfor understanding customer acquisition
Extract innovative online opportunities from market research
Validate customer research with continuous feedback loops
Adapt traditional and contemporary business approaches (such as Lean Startup) to implement a successful strategy
Autoren-Porträt von Jaime Levy
Jaime Levy has been a pioneer in the creation of innovative digital products and services distributed on disk media, mobile devices, the Web and iTV. Currently she runs a User Experience Strategy and Design consultancy based in Los Angeles. Her practice caters to startups and enterprises that are open to practicing "lean" principles for transforming their business concepts into sustainable and scalable online solutions. Jaime is also a part-time college professor teaching a graduate level course called "User Experience Design and Strategy" at the University of Southern California (USC) in the Viterbi School of Engineering.
Bibliographische Angaben
- Autor: Jaime Levy
- 2015, 312 Seiten, Maße: 15,4 x 23,1 cm, Kartoniert (TB), Englisch
- Verlag: O'Reilly Media
- ISBN-10: 1449372864
- ISBN-13: 9781449372866
- Erscheinungsdatum: 26.05.2015
Sprache:
Englisch
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