Winning the Profit Game
(Sprache: Englisch)
How to use pricing as a strategic tool to increase revenues and win the war for profitOne of the greatest pitfalls in the war for profits is corporate strategists lack of a practical understanding of the link between overall revenues and overall costs. In...
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How to use pricing as a strategic tool to increase revenues and win the war for profitOne of the greatest pitfalls in the war for profits is corporate strategists lack of a practical understanding of the link between overall revenues and overall costs. In Winning the Profit Game, the thought leaders at A. T. Kearney unveil a revolutionary new approach to establishing clear, strategic links between the top and bottom lines. No dry academic treatise, Winning the Profit Game is a guide to growing profits, in boom times and bust, using smart top-line strategies that optimize price, costs, customer behavior, and volumes. The authors clearly lay out the basic principles involved and also include:* Proven strategies for transforming added value into revenues and winning the war for profits* Prescriptive frameworks for putting the principles and strategies into action, immediately * Numerous success stories based on experiences of A. T. Kearney clients worldwide
Bibliographische Angaben
- Autoren: Robert G. Docters , Michael R. Reopel , Jeanne-Mey Sun , Stephen M. Tanny
- 2004, XV, 315 Seiten, mit zahlreichen Abbildungen, Maße: 23,5 cm, Englisch
- By Robert G. Docters, Michael R. Reopel, Jeanne-Mey Sun et al.
- Verlag: McGraw-Hill Professional
- ISBN-10: 0071434720
- ISBN-13: 9780071434720
- Erscheinungsdatum: 12.12.2003
Sprache:
Englisch
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