Yes! 50 Secrets from the Science of Persuasion
(Sprache: Englisch)
Practical advice on how to influence people from the experts: Steve Martin, Noah J Goldstein and Amazon bestselling author Robert Cialdini
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Produktinformationen zu „Yes! 50 Secrets from the Science of Persuasion “
Practical advice on how to influence people from the experts: Steve Martin, Noah J Goldstein and Amazon bestselling author Robert Cialdini
Klappentext zu „Yes! 50 Secrets from the Science of Persuasion “
Most of us are only too aware that, whatever roles we have in today's fast-moving world, much of our success lies in getting others to say 'Yes' to our requests. What many people might not be aware of, though, is the vast amount of research that has been conducted on the influence process. What factors cause one person to say 'Yes' to the request of another? Yes! is full of practical tips based on recent academic research that shows how the psychology of persuasion can provide valuable insights for anyone interested in improving their ability to persuade others - whether in the workplace, at home or even on the internet. It combines the counter-intuition of Freakonomics with the popularising of Does Anything Eats Wasps? For each mini-chapter contains a mystery which is solved in a way that provides food for thought for anyone looking to be more persuasive, and for anyone interested in how the world works.
Autoren-Porträt von Noah J. Goldstein, Steve J. Martin, Robert B. Cialdini
Noah Goldstein is a professor at the UCLA Anderson School of Management, where he has won awards for both teaching and research. His most recent book is The small BIG. His previous book, Yes!, also co-authored with Martin and Cialdini, is a New York Times bestseller translated in over twenty-five languages. Goldstein has also served on the Scientific Advisory Boards of two Fortune Global 500 companies. Steve Martin is the co-author of the New York Times International bestseller Yes! 50 Secrets from the Science of Persuasion. His work in the field of persuasion science has featured widely in the global media. His regular business columns for the British Airways in-flight magazine and the Harvard Business Review are read by over 2 million people each month. He is a guest lecturer at the London Business School and the University of Cambridge.
Bibliographische Angaben
- Autoren: Noah J. Goldstein , Steve J. Martin , Robert B. Cialdini
- 2007, 256 Seiten, Maße: 12,9 x 1,9 cm, Kartoniert (TB), Englisch
- Verlag: Profile Books
- ISBN-10: 1846680166
- ISBN-13: 9781846680168
- Erscheinungsdatum: 05.02.2009
Sprache:
Englisch
Rezension zu „Yes! 50 Secrets from the Science of Persuasion “
Matthew Taylor, Chief Executive, RSA - 'In a world where persuasion is a more and more important part of what governments and organisations have to do, this book is invaluable.'Daniel Finkelstein, Comment Editor of The Times - 'The ideas in this book changed my way of looking at the world. This thinking is the real deal. Want to be in on the next big idea? Don't miss out.'The Times - "YES! is the Freakonomics of social psychology. It's a handbook to the world." The Independent - "Inventive and intriguing." Jon Ashworth, The Business - "Fascinating, really." SGuardian - "Are there any nice little books I could buy as a present that wouldn't insult the recipient's intelligence? Yes. Or rather Yes!. It will help you understand why you're buying Christmas presents when you don't want to and when the people you're buying them for don't want you to either."
Pressezitat
In a world where persuasion is a more and more important part of what governments and organisations have to do, this book is invaluable. Matthew Taylor, Chief Executive RSA
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