Why do we get so embarrassed when a colleague wears the same shirt? Why do we eat the same thing for breakfast every day, but seek out novelty at lunch and dinner? How has streaming changed the way Netflix makes recommendations? Why do people think the music of their youth is the best? How can you spot a fake review on Yelp?

Our preferences and opinions are constantly being shaped by countless forces especially in the digital age with its nonstop procession of thumbs up and likes and stars. Tom Vanderbilt, bestselling author of Traffic, explains why we like the things we like, why we hate the things we hate, and what all this tell us about ourselves.

With a voracious curiosity, Vanderbilt stalks the elusive beast of taste, probing research in psychology, marketing, and neuroscience to answer myriad complex and fascinating questions. If you ve ever wondered how Netflix recommends movies or why books often see a sudden decline in Amazon ratings after they win a major prize, Tom Vanderbilt has answers to these questions and many more that you ve probably never thought to ask.

Autoren-Porträt von Tom Vanderbilt

TOM VANDERBILT has written for many publications and is a contributing editor of Wired (U.K.), Outside, and Artforum. He is the author of Traffic: Why We Drive the Way We Do (and What It Says About Us) and Survival City: Adventures Among the Ruins of Atomic America. He has been a visiting scholar at NYU s Rudin Center for Transportation Policy and Management, a research fellow at the Canadian Centre for Architecture, a fellow at the Design Trust for Public Space, and a winner of the Warhol Foundation Arts Writers Grant, among other honors. He lives in Brooklyn, N.Y.

Bibliographische Angaben

Autor: Tom Vanderbilt
2017, 400 Seiten, Maße: 13,4 x 20,4 cm, Kartoniert (TB), Englisch
Verlag: VINTAGE
ISBN-10: 0307948595
ISBN-13: 9780307948595
Erscheinungsdatum: 18.04.2017

Sprache:

Englisch

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