Advertising and Advertising as a type of discourse (PDF)

Name: Advertising and Advertising as a type of discourse
Brand: GRIN Verlag
SKU: 92991686
Price: 4.99 EUR
Availability: OnlineOnly

(Sprache: Englisch)

Autor: Angelika Felser

Schreiben Sie einen Kommentar zu "Advertising and Advertising as a type of discourse".

Advertising and Advertising as a type of discourse, Angelika Felser

Merken

Mehr zum Inhalt Video

sofort als Download lieferbar

Bestellnummer: 92991686

eBook (pdf) 4.99 €

Download bestellen

Verschenken

Lastschrift, Kreditkarte, Paypal, Rechnung
Kostenloser tolino webreader

Produktdetails

Produktbeschreibung
eBook Hilfe
Biblio. Angaben / Produktdetails

Produktinformationen zu „Advertising and Advertising as a type of discourse (PDF)“

Essay from the year 1998 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, University of Münster (Englisches Seminar), language: English, abstract: The topic of this essay is "Advertising" and "The Discourse of Advertising". The author of this essay sums up some of the main ideas of Guy Cook, Geoffrey N. Leech, Greg Myers and Prof. Dr. Klaus Ostheeren, E.M. In order to look at an ad as a discourse type, it is necessary to look at Jacques Dubois and the "Groupe µ" who worked on the structure of language, rhetorical operations, "Isotopies" and "Metabolies". The latter can either evoke the "pleasure of recognition" or the "pleasure of surprise". The AIDA-formular, the term "register", the standard components of press advertisements, etc. are also subject of this essay.