Advertising Media Workbook and Sourcebook (PDF)
(Sprache: Englisch)
This combination of workbook and sourcebook combines easy-to-understand explanations of advertising media sources and calculations with real-world examples of source material from advertising and media companies. It is designed for anyone wanting to master...
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This combination of workbook and sourcebook combines easy-to-understand explanations of advertising media sources and calculations with real-world examples of source material from advertising and media companies. It is designed for anyone wanting to master the process of advertising media planning.
Autoren-Porträt von Larry Kelley, Kim Sheehan, Donald W. Jugenheimer
Larry D. Kelley is a Professor of Advertising at the Jack J. Valenti School of Communication at the University of Houston, USA. He teaches advertising media planning, advertising account planning, and prinicples of advertising, among other classes. He has authored or co-authored seven books.Donald W. Jugenheimer is an author, researcher, consultant, and educator. His specialties are communication, advertising and media management, media economics, and advertising media. He has authord or co-authored twenty books.
Kim Bartel Sheehan is Professor of Advertising at the University of Oregon, USA. Her teaching specialties are advertising management, research, and media planning. She has published extensively in academic journals, such as the Journal of Advertising, the Journal of Advertising Research, and the Journal of Public Policy and Marketing.
Bibliographische Angaben
- Autoren: Larry Kelley , Kim Sheehan , Donald W. Jugenheimer
- 2015, 4. Auflage, 380 Seiten, Englisch
- Verlag: Taylor & Francis
- ISBN-10: 1317499409
- ISBN-13: 9781317499404
- Erscheinungsdatum: 10.04.2015
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
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- Größe: 2.98 MB
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Sprache:
Englisch
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