Answering The Ultimate Question (ePub)
How Net Promoter Can Transfer Your Business
(Sprache: Russisch)
Fred Reichheld's 2006 book The Ultimate Question, that question being, "How likely is it that you would recommend this company to a friend or colleague?"-challenged the conventional wisdom of customer satisfaction programs. It coined the terms 'bad profits'...
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Fred Reichheld's 2006 book The Ultimate Question, that question being, "How likely is it that you would recommend this company to a friend or colleague?"-challenged the conventional wisdom of customer satisfaction programs. It coined the terms 'bad profits' and 'good profits' and pointed to a faster, much more accurate way of gauging customers' real loyalty to a company, introducing a quantitative measure (the Net Promoter Score) for establishing a baseline and effectively tracking changes going forward. Richard Owen and Laura Brooks are co-developers, along with Reichheld, of the methodology behind answering the question. In this book, Owen and Brooks tell how based on a variety of real case studies' to actually embed Net Promoter discipline in organizations of all types.
Bibliographische Angaben
- Autoren: Laura Brooks , Richard Owen
- 2016, 330 Seiten, Russisch
- Verlag: Mann, Ivanov and Ferber
- ISBN-10: 5000577361
- ISBN-13: 9785000577363
- Erscheinungsdatum: 13.01.2016
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
eBook Informationen
- Dateiformat: ePub
- Größe: 3.48 MB
- Ohne Kopierschutz
Sprache:
Russisch
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