Art/Commerce / Kultur- und Medientheorie (PDF)

Name: Art/Commerce / Kultur- und Medientheorie
Brand: Transcript Verlag
SKU: 61407386
Price: 34.99 EUR
Availability: OnlineOnly

The Convergence of Art and Marketing in Contemporary Culture (Sprache: Englisch)

Autor: Maria A. Slowinska

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Art/Commerce / Kultur- und Medientheorie, Maria A. Slowinska

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This book offers a compelling perspective on the striking similarity of art and commerce in contemporary culture. Combining the history and theory of art with theories of contemporary culture and marketing, Maria A. Slowinska chooses three angles (space, object/experience, persona) to bridge present and past, aesthetic appearance and theoretical discourse, and traditional divisions between art and commerce. Beyond both pessimistic and celebratory rhetorics, »Art/Commerce« illuminates contemporary phenomena in which the aestheticization of commerce and the commercialization of aesthetics converge.

Autoren-Porträt von Maria A. Slowinska

Maria A. Slowinska studied at Johns Hopkins University, Yale University and Freie Universität Berlin, where she received her doctorate. She is now a Strategy and Innovation Consultant working at the confluence of academic research and industrial development.