Avon (PDF)

A Winning Formula for Selling to Women Around the World

Avon has come a long way since handing out its first perfume
sample back in 1886. The company, long famous for ringing customer
doorbells, is now the world's largest direct sales
organization--with almost five million representatives in more
than 140 countries.

AVON: Building the World's Premier Company for Women is
the first book ever to show how this cosmetics juggernaut achieved
such incredible success, while revealing secrets any business can
use to effectively market products of all kinds--especially to
women.

Through this entertaining journey, you'll not only learn the
colorful Avon story, but also see how every company, big or small,
can benefit from its unique approach to sales and product
development.

"By providing women with an unlimited opportunity for career
success, Avon harnessed the power of a committed sales force to win
customers and grow the business. The company's success story is
testimony to the importance of focusing on your core business while
recognizing the changes taking place with your customers and the
environment."

--Mary Sammons, President and CEO, Rite Aid
Corporation

"The book is an excellent primer on how to successfully make
alternative forms of distribution work."

--Allen Burke, Director of Merchandising, QVC, Inc.

"The author's incisive revelations . . . capture the
extraordinary personalities and entrepreneurial strategies of one
of America's most spellbinding success stories."

--Annette Green, President Emeritus, The Fragrance
Foundation