Beating Low Cost Competition (ePub)
How Premium Brands can respond to Cut-Price Rivals
(Sprache: Englisch)
Low cost competitors, who offer "good enough" products
and services at very attractive prices, are currently significantly
impacting the businesses of many leading companies, and some are
starting to "move up" to challenge the traditional
companies in...
and services at very attractive prices, are currently significantly
impacting the businesses of many leading companies, and some are
starting to "move up" to challenge the traditional
companies in...
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Low cost competitors, who offer "good enough" products
and services at very attractive prices, are currently significantly
impacting the businesses of many leading companies, and some are
starting to "move up" to challenge the traditional
companies in their core markets. It's only a matter of time
before most companies will feel the pressure from these aggressive,
cut-price competitors. Beating Low Cost Competition
offers a step-by-step structured approach to help
executives in traditional companies with premium brands think
through the options for responding to their low cost rivals and
select the most appropriate strategy to win in their chosen
markets.
By examining a wide-ranging group of companies from around the
world, Adrian Ryans provides numerous examples of how different
companies in different industries have responded to low cost
competitors and analyses the effectiveness of their strategies. He
also discusses the leadership and cultural challenges that many
companies are facing as they take steps to respond to their low
cost rivals.
Ultimately, the insights gained from this book will lead to
better and more profitable business decisions.
Adrian Ryans is Professor of Marketing and Strategy at IMD,
Lausanne, Switzerland. He has designed and taught on executive
programs for organizations in North America, Europe, Australia and
Asia, including GE, Bank of Montreal, Medtronic, Deloitte,
Borealis, Saurer, Vestas, IBM, Boeing, National Semiconductor,
BioWare, ASML, Holcim, Varian, Hoechst, Amgen, Fluke, LSI Logic,
Hutchison Port Holdings and Qualcomm. He has also acted as a
consultant for a number of leading global corporations.
and services at very attractive prices, are currently significantly
impacting the businesses of many leading companies, and some are
starting to "move up" to challenge the traditional
companies in their core markets. It's only a matter of time
before most companies will feel the pressure from these aggressive,
cut-price competitors. Beating Low Cost Competition
offers a step-by-step structured approach to help
executives in traditional companies with premium brands think
through the options for responding to their low cost rivals and
select the most appropriate strategy to win in their chosen
markets.
By examining a wide-ranging group of companies from around the
world, Adrian Ryans provides numerous examples of how different
companies in different industries have responded to low cost
competitors and analyses the effectiveness of their strategies. He
also discusses the leadership and cultural challenges that many
companies are facing as they take steps to respond to their low
cost rivals.
Ultimately, the insights gained from this book will lead to
better and more profitable business decisions.
Adrian Ryans is Professor of Marketing and Strategy at IMD,
Lausanne, Switzerland. He has designed and taught on executive
programs for organizations in North America, Europe, Australia and
Asia, including GE, Bank of Montreal, Medtronic, Deloitte,
Borealis, Saurer, Vestas, IBM, Boeing, National Semiconductor,
BioWare, ASML, Holcim, Varian, Hoechst, Amgen, Fluke, LSI Logic,
Hutchison Port Holdings and Qualcomm. He has also acted as a
consultant for a number of leading global corporations.
Autoren-Porträt von Adrian Ryans
Adrian Ryans is Professor of Marketing and Strategy at IMD, Lausanne, Switzerland. He has designed and taught on executive programs for organizations in North America, Europe, Australia and Asia, including GE, Bank of Montreal, Medtronic, Deloitte, Borealis, Saurer, Vestas, IBM, Boeing, National Semiconductor, BioWare, ASML, Holcim, Varian, Hoechst, Amgen, Fluke, LSI Logic, Hutchison Port Holdings and Qualcomm. He has also acted as a consultant for a number of leading global corporations.
Bibliographische Angaben
- Autor: Adrian Ryans
- 2009, 1. Auflage, 272 Seiten, Englisch
- Verlag: John Wiley & Sons
- ISBN-10: 0470687614
- ISBN-13: 9780470687611
- Erscheinungsdatum: 13.08.2009
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eBook Informationen
- Dateiformat: ePub
- Größe: 0.84 MB
- Mit Kopierschutz
Sprache:
Englisch
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