The Purpose Revolution (ePub)
How Leaders Create Engagement and Competitive Advantage in an Age of Social Good
(Sprache: Englisch)
Discover the Purpose Advantage!
Customers, employees, and investors are no longer satisfied with companies providing good products, good prospects, and good profits-they want them to do some social good, too. These "purpose-driven" companies do better on...
Customers, employees, and investors are no longer satisfied with companies providing good products, good prospects, and good profits-they want them to do some social good, too. These "purpose-driven" companies do better on...
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Produktinformationen zu „The Purpose Revolution (ePub)“
Discover the Purpose Advantage!
Customers, employees, and investors are no longer satisfied with companies providing good products, good prospects, and good profits-they want them to do some social good, too. These "purpose-driven" companies do better on nearly every traditional metric: greater customer loyalty, higher retention, more innovation, and a healthier bottom line. But a nice mission statement and donations to charity won't make your company stand out. Using scores of real-world examples and practical exercises, John Izzo and Jeff Vanderwielen help leaders find a truly authentic purpose, one that is a natural fit for them and their organization. They describe concrete actions leaders can take to ensure that employees own it, customers and recruits connect with it, and every corporate action and activity reflects it.
Customers, employees, and investors are no longer satisfied with companies providing good products, good prospects, and good profits-they want them to do some social good, too. These "purpose-driven" companies do better on nearly every traditional metric: greater customer loyalty, higher retention, more innovation, and a healthier bottom line. But a nice mission statement and donations to charity won't make your company stand out. Using scores of real-world examples and practical exercises, John Izzo and Jeff Vanderwielen help leaders find a truly authentic purpose, one that is a natural fit for them and their organization. They describe concrete actions leaders can take to ensure that employees own it, customers and recruits connect with it, and every corporate action and activity reflects it.
Autoren-Porträt von John Izzo, Jeff Vanderwielen
John Izzo is president of Izzo Associates. He has spoken to over one million people, advised over 500 companies, authored or coauthored six books and helped some of the world's most admired companies, including IBM, Qantas, the Mayo Clinic, Verizon, RBC, TELUS, Westjet, DuPont, Humana, Microsoft and McDonalds.
Bibliographische Angaben
- Autoren: John Izzo , Jeff Vanderwielen
- 2018, 1. Auflage, 240 Seiten, Englisch
- Verlag: Berrett-Koehler Publishers
- ISBN-10: 1626569681
- ISBN-13: 9781626569683
- Erscheinungsdatum: 13.03.2018
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eBook Informationen
- Dateiformat: ePub
- Größe: 2.20 MB
- Mit Kopierschutz
Sprache:
Englisch
Kopierschutz
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