Bible: Search Engine Optimization Bible (PDF)
(Sprache: Englisch)
Detailed, practical guide to increasing your Web traffic throughbetter search results
Wonder how some companies pop up high in search engine rankings?It's all about search appeal. Master the strategies, techniques,and shortcuts in this detailed guide and...
Wonder how some companies pop up high in search engine rankings?It's all about search appeal. Master the strategies, techniques,and shortcuts in this detailed guide and...
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Detailed, practical guide to increasing your Web traffic throughbetter search results
Wonder how some companies pop up high in search engine rankings?It's all about search appeal. Master the strategies, techniques,and shortcuts in this detailed guide and you can improve your Website's search rankings and drive the targeted traffic you want toyour virtual door. Learn new ways to add social media to the SEOmix, make your site mobile Web-friendly, write SEO tags for maximumexposure, and more.
* Search Engine Optimization (SEO) is hot; the online advertisingmarket is expected to grow at 34% CAGR between 2005 and 2010, andnine out of ten companies are estimated to be implementing SEOstrategies
* Find out how to get listed in the major search engines,directories, and indexes, and learn strategies for planning andimplementing a successful SEO campaign
* Take advantage of the case studies of readers who implementedthe SEO techniques outlined in the first edition of this book andsignificantly improved search rankings
* Discover how to target and reach the customers you really want;optimize your site specifically for Google, MSN, or Yahoo!;demystify the role of links and linking in search; implement socialmedia and mobile search optimization; and analyze your SEO effortsto see what works
If you want to make SEO work for you, the new edition of thispractical book is what you need to succeed.
Wonder how some companies pop up high in search engine rankings?It's all about search appeal. Master the strategies, techniques,and shortcuts in this detailed guide and you can improve your Website's search rankings and drive the targeted traffic you want toyour virtual door. Learn new ways to add social media to the SEOmix, make your site mobile Web-friendly, write SEO tags for maximumexposure, and more.
* Search Engine Optimization (SEO) is hot; the online advertisingmarket is expected to grow at 34% CAGR between 2005 and 2010, andnine out of ten companies are estimated to be implementing SEOstrategies
* Find out how to get listed in the major search engines,directories, and indexes, and learn strategies for planning andimplementing a successful SEO campaign
* Take advantage of the case studies of readers who implementedthe SEO techniques outlined in the first edition of this book andsignificantly improved search rankings
* Discover how to target and reach the customers you really want;optimize your site specifically for Google, MSN, or Yahoo!;demystify the role of links and linking in search; implement socialmedia and mobile search optimization; and analyze your SEO effortsto see what works
If you want to make SEO work for you, the new edition of thispractical book is what you need to succeed.
Inhaltsverzeichnis zu „Bible: Search Engine Optimization Bible (PDF)“
Introduction. Part I Understanding SEO. Chapter 1: Search Engine Basics. Chapter 2: The Theory of Long Tail Search. Chapter 3: Creating anSEO Plan. Part II SEO Strategies. Chapter 4: BuildingYour Site for SEO. Chapter 5: Keywords andYourWebSite. Chapter 6: Pay-per-Click and SEO. Chapter 7: Maximizing Pay-per-Click Strategies. Chapter 8: Increasing Keyword Success. Chapter 9: Understanding and UsingCampaign Targeting. Chapter 10: Managing Keyword and Pay-per-Click Campaigns. Chapter 11: Keyword Tools and Services. Chapter 12: Tagging Your Web Site. Chapter 13: The Content Piece of thePuzzle. Chapter 14: UsingC ommunities to Improve SEO. Chapter 15: Understanding the Role of Links and Linking. Part III Optimizing Search Strategies. Chapter 16: Adding Your Site to Directories. Chapter 17: Pay-for-Inclusion Services. Chapter 18: Robots, Spiders, and Crawlers. Chapter 19: The Truth About SEO Spam. Chapter 20: Adding Social-Media Optimization. Chapter 21: Mobile Search Engine Optimization. Chapter 22: Monetizing Traffic As an SEO Strategy. Chapter 23: Plugging into SEO. Part IV Maintaining SEO. Chapter 25: SEO Beyond the Launch. Chapter 26: Analyzing Success. Part V Appendices. Appendix A: Optimization for Major Search Engines. Appendix B: Industry Interviews. Appendix C: SEO Software, Tools, and Resources. Appendix D:Worksheets. Glossary. Index.
Autoren-Porträt von Jerri L. Ledford
Jerri L. Ledford has been a freelance business technology writer for more than 15 years. Over 750 of her articles, profiles, news stories, and reports have appeared online and in print. She also develops and teaches technology training courses for such companies as IBT Financial, Hewlett Packard, Sony, and CNET. She is the author of fifteen books including Google AdSense for Dummies and Google Analytics 2.0.
Bibliographische Angaben
- Autor: Jerri L. Ledford
- 2009, 450 Seiten, Englisch
- Verlag: John Wiley & Sons
- ISBN-10: 0470496800
- ISBN-13: 9780470496800
- Erscheinungsdatum: 14.05.2009
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- Größe: 11 MB
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Sprache:
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